Abcon Branding · Muweilah, Sharjah
A branding agency in Sharjah, with a team in Muweilah.
Abcon Branding has an office in Muweilah, Sharjah, where you can sit down with the people who will work on your brand. We help Sharjah businesses decide what the brand has to do, then design the identity, packaging, print and photography that carry it.
Meet the team in Muweilah
Many branding decisions are easier across a table. You can hold the packaging, see the colours printed rather than on a screen, and compare a new logo against the sign you already have. That is why we keep an office in Sharjah as well as our head office in Al Qusais, Dubai.
Abcon Branding is part of Abcon Group, which began in 1997 and works across the UAE and Oman. The group also includes advertising, signage, printing and packaging companies, so what we design in Muweilah can go into production without being handed to strangers.
Who we work with in Sharjah
Sharjah has a business mix of its own: factories, warehouses and trading companies in the industrial areas, free zone companies in SAIF Zone and Hamriyah Free Zone, media and creative businesses in Sharjah Media City, and shops, clinics and restaurants in neighbourhoods like Al Nahda and Muweilah. Each needs something different from a brand.
- Manufacturers and traders usually sell to other businesses. Their brand has to look established on a company profile, a product catalogue, a truck and a trade stand, and it has to make a large range easy to understand.
- Free zone companies often deal with buyers who have never visited them. The website, the presentation and the packaging do the work a showroom would do.
- Restaurants, cafés and shops are judged on the street. The sign, the menu, the takeaway bag and the delivery box have to feel like one place.
- Clinics and service firms need people to trust them before they walk in, so clear signage, a calm identity and an honest website matter more than clever ideas.
If your business does not fit any of these, come and talk anyway. The questions we ask at the start are the same: who buys from you, why they choose you, and what is stopping more of them.
What we do for Sharjah brands
Brand strategy
Before any design, we work out who the brand is for, what it should be known for and how it is different from the business down the road. For a family company that has grown into several businesses, this is often where we decide how the names and logos relate to each other. More on brand strategy.
Identity and logo design
We design the logo, the colours, the type and the rules that hold them together, in English and Arabic. The Jumanah Foods identity above joins a Latin J and an Arabic Jeem in one monogram, then sets out how it sits on stationery and a shop front. More on brand identity and logo design.
Rebranding
A rebrand does not always mean throwing the old logo away. We look at what customers already recognise and keep it where it still helps, then fix what is confusing or dated. We plan the change across signs, vehicles, uniforms and packaging so it can be rolled out in a sensible order. More on rebranding.
Packaging
For food and consumer products made or packed in Sharjah, the pack is often the only advert the product gets. We design ranges that stay recognisable from one flavour or size to the next, as with Tayn Roastery’s chocolate wrappers and Afdal Foods’ rice packs. Abcon Group’s packaging companies can talk to you about production. More on packaging design.
Graphic design and print
Company profiles, catalogues, brochures, menus and exhibition material. A good catalogue lets a buyer find a product in seconds, and a good profile makes a business look as capable on paper as it is in person. More on visual communication and brand guidelines.
Photography and film
Product, food, team and location photography, plus short films for social media and websites. Real photographs of your products and people do more for trust than stock images. More on photography and video.
Identity, packaging and photography
These come from Abcon’s portfolio. The identity images are the original project presentations, which include design mockups; open any of them to see the full set of boards.
- Jumanah Foods: the J and Jeem monogram on a shop frontage.
- Mednoora: a healthcare identity tested on exterior signage.
- Tayn Roastery: one wrapper structure across a chocolate range.
- Afdal Foods: an Arabic-led mark carried onto a rice pack family.
- Hotshay: a tea café identity on cups and a fries holder.
- Mashaghal Hareer: a tailoring brand on its shopping bags.
- Graphic design: a flooring catalogue with decking and wood samples.
- Photography: drinks bottles shot on sand beneath palm trees.
Every service, by name
The Sharjah team can start any of these. Each page explains what the service covers, when it is worth doing and what affects the cost.
Not sure which of these you need? That is what a first conversation is for. You can also read what shapes the cost of branding.
How a project runs
Whether the job is a single logo or a full rebrand, it goes through the same four stages. The scope of each stage changes; the order does not.
- 01
Diagnose
We learn the business: customers, competitors, what sells and what does not. For a small job this can be one long meeting in Muweilah.
- 02
Architect
We agree the position and the message, then design the identity around them and show you the reasoning, not just the options.
- 03
Deploy
We apply the brand to the things you use every day, from signs and packaging to the website, and prepare files for production.
- 04
Compound
We help keep the brand consistent as you open branches or launch products, so it keeps getting stronger instead of drifting.
Read more about our process, or see how we approach the same choice in Dubai on our Dubai branding agency guide.
More from our Sharjah office
The same team covers the work Sharjah businesses ask us about most.
Questions and answers
Where is your Sharjah office?
Office 501, Rahma Abdullah Building, Muweilah, Sharjah, UAE. You can call the office on +971 50 837 5841. Our head office is in Al Qusais, Dubai, and we also have a studio in Calicut, India.
Can we meet the team in Sharjah before we commit?
Yes. Call the Sharjah office to arrange a time and come to Muweilah. Bring what you already have: your current logo files, packaging, brochures or photos of your signage. It makes the first conversation far more useful.
Do you only work with businesses in Sharjah?
No. The Sharjah office is one of three. We work with businesses across the UAE, and Abcon Group, which began in 1997, also works in Oman.
We only need a logo. Is that something you do?
Yes, though we will ask a few questions about the business first, because a logo has to work on the things you actually use: your trade licence name, shop sign, vehicles, packaging and social profiles. Sometimes a logo is enough. Sometimes the questions show that the bigger problem is somewhere else.
Can you design in Arabic as well as English?
Yes. We plan both languages from the start, so the Arabic name gets the same design attention as the English one rather than being typed in afterwards.
How much does branding cost in Sharjah?
It depends on the scope: a logo for a single shop is a very different job from a rebrand for a group with several companies. We agree scope, timeline and fee after a first conversation. Our guide to branding costs explains what moves the price.
