Offices in Dubai (Al Qusais) and Sharjah (Muweilah), working across the UAE, including Abu Dhabi, and in Oman.
The Trus Holding identity carried into a presentation deck on a boardroom screen and laptop, a concept for this service. See the original work →
A company profile or a presentation is often the first long look a client, investor or tender committee gets at your business, and it is usually read without you in the room. Abcon Branding writes, structures and designs company profiles, corporate presentations, pitch and investor decks, tender documents, annual reports and brochures for businesses in Dubai and across the UAE, in English, Arabic or both. We start with the order of the argument, then design the pages and the slide templates your team will keep using. Clients in Abu Dhabi and the other emirates work with us from our Dubai and Sharjah offices, in person or online.
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What company profile and presentation design covers
Most clients come to us with one document due and several more behind it. We plan them as a set, so the profile, the deck and the tender response tell the same story. The work can include:
01Company profiles
printed and PDF profiles that move from who you are to what you do, for whom and how to reach you, like the 7 Falcons Investment & Developments profile with its contents page and ordered spreads.
02Corporate presentations
the deck your team uses in meetings and at events, written as a sequence of points rather than pages of bullets, with speaker notes where they help.
03PowerPoint, Keynote and Google Slides templates
master slides, layouts, colours and type set up in the software your team actually uses, so a new deck starts on brand instead of from an old file.
04Pitch and investor decks
the problem, the offer, the market, the model, the team and the ask, in an order an investor can follow in a few minutes. You supply the figures; we make them readable.
05Tender and pre-qualification documents
capability statements, method statements, team CVs and project sheets laid out so an evaluator can find each requirement and tick it off.
06Annual and sustainability reports
longer documents with charts, tables and leadership messages, designed on a grid that keeps forty pages as clear as four.
07Brochures and catalogues
product and service brochures organised by category, as in the SAPCO portfolio and the Trusbrands catalogue.
08Arabic and English versions
one bilingual layout or two matching editions, with Arabic set right to left in its own typefaces rather than flipped from the English. Translation is arranged and approved with you.
09Writing and editing
turning notes, old profiles and technical documents into short, plain copy, with every fact checked by your team before it goes to design.
10Charts, diagrams and icons
organisation charts, process diagrams, maps and data charts drawn in the brand style, so the numbers and the structure are easy to follow.
A printed company profile for 7 Falcons Investment & Developments, a concept for this service.
When a profile or a deck needs work
You are about to pitch, tender or raise money.
A deadline focuses the work. A deck that has been rebuilt five times by five people usually needs a clear structure more than a new colour.
Every salesperson has their own version.
When decks are copied and edited on laptops, the numbers, logos and claims drift apart. One master template and one approved story put that right.
The profile is older than the business.
Services have changed, the client list has grown and the profile still describes the company of five years ago.
Buyers ask for the Arabic version.
Many government and semi-government buyers, and many family groups, expect to read Arabic. A profile translated at the last minute rarely reads well.
Evaluators cannot find what they asked for.
Tender committees score against a list. If the document makes them search for the certificate, the method or the team, you lose marks you deserved.
The brand is new but the documents are not.
After a new identity, the profile, the deck and the proposal template are often the last things to change and the first things clients see.
How we work on company profile and presentation design
Every project follows the same four stages. This is what they mean here.
01
Diagnose
We find out who will read the document, where, and what they must decide afterwards: approve a supplier, book a meeting, invest or shortlist. We collect your current profile, decks, proposals, tender requirements and brand files, and talk to the people who present them, so we know which questions come up in the room.
02
Architect
We agree the storyline before any design: the sections, their order, the one point each page or slide has to make and the evidence behind it. Then we design a small set of key spreads or slides, in English and Arabic where needed, and review them with you before the whole document is built.
03
Deploy
We write or edit the copy, build the full document and set up the working files: PowerPoint, Keynote or Google Slides masters with locked layouts, an editable layout file or a print-ready PDF. Printed profiles, reports and brochures can be produced by Abcon Group’s German Printing Press, or prepared to your own printer’s specifications.
04
Compound
Profiles and decks go out of date as you win clients and add services. We update case studies, figures and team pages when you need them, add slide layouts as the team asks for them and keep every version in one place, so the old file stops circulating.
The Trusbrands product catalogue in print, a concept for this service.
Profiles, catalogues and presentations in our portfolio
Company profiles and catalogues from our portfolio, 7 Falcons, SAPCO and Trusbrands, with brochure spreads from our print work and a presentation board that walks through an identity step by step.
We quote every project after a first conversation, so the proposal matches what the business needs. These are the things that move the cost and the timeline most.
Length and number of documents: a twelve-page profile is a different job from a sixty-page annual report, and a profile with a matching deck and tender template is more again.
Writing: whether you supply final copy, rough notes or nothing at all changes how much writing and editing sits in the scope.
Languages: an Arabic edition or a bilingual layout adds translation, Arabic typesetting and a second round of checks.
Charts, diagrams and data: financial charts, organisation charts and process diagrams take more design time than text and photographs.
Photography: new pictures of your team, premises or projects are planned and quoted separately, and replace stock images.
Templates and handover: editable PowerPoint, Keynote or Google Slides masters, and a short handover for the people who will use them.
Print: paper, size, binding, finishes and quantity set the print budget, which is separate from the design fee.
Absolutely amazing experience working with this team. Their creativity, attention to detail, and understanding of branding is on another level. Highly recommended for anyone looking to elevate their brand presence.👍👍
We (Tayn Roastery) have been working with Abcon Branding for the past 4 years for social media management, packaging design, and printing services. Their team has always been professional, creative, and reliable with on-time delivery. We’ve been consistently happy with the quality of work and highly recommend them.
Do you write the company profile or only design it?
Both, if you need it. We can work from your final text, edit rough notes, or interview your team and write the profile from scratch. The 7 Falcons Investment & Developments profile moves from a contents page through vision and values to services, an order that was settled before the spreads were designed. You check and approve every fact, figure and client name.
Can you design our presentation in PowerPoint, Keynote or Google Slides?
Yes. We design in the software your team uses and set up proper master slides, so colours, fonts and layouts are built in rather than copied by hand. Where a brand font will not travel between computers, we choose a safe alternative for the editable file and keep the brand font for PDF and print. A short handover shows your team how to add slides without breaking the design.
Can you produce Arabic and English versions?
Yes. We design both together. Depending on the reader, that means one bilingual document or two matching editions. Arabic is set right to left in its own typefaces, and the layouts are adjusted rather than mirrored mechanically. Translation is arranged with a translator you approve, and your team signs off both languages.
Can you help with a pitch deck for investors?
Yes. We help you shape the story and design the deck: the problem, the offer, the market, how the business makes money, the team and what you are asking for. The financial figures, projections and claims come from you and your advisers. We make them clear; we do not invent or adjust them.
Do you design tender and pre-qualification documents?
Yes. We lay out capability statements, method statements, CVs and project sheets in the order the tender asks for, so an evaluator can find each requirement. The SAPCO portfolio separates the company introduction, brands and product categories in the same spirit. Compliance content, certificates and pricing stay with your team.
Can we work with you without visiting your office?
Yes. Presentation projects run well online, with draft slides reviewed together on a call, which suits clients in Abu Dhabi and the northern emirates. If you prefer to meet, we are at our head office in Al Qusais, Dubai, and our office in Muweilah, Sharjah.
Can Abcon Group print the profile or brochure?
Yes. Abcon Group includes German Printing Press, so printed profiles, reports, brochures and catalogues can be produced within the group. If you already have a printer, we prepare the files to their specifications. We can also supply a lighter PDF for email and your website.
How long does a company profile or presentation take?
It depends on the scope, so we agree the timeline with you after a first diagnostic conversation, before any work begins, and set it out in the proposal. If you have a fixed pitch or tender date, tell us at the start so the plan works back from it.
What should we share before a company profile or presentation project?
Send your current profile, decks and proposals, your brand files and any tender or investor requirements you are working to. Tell us who will read the document, what you want them to do next, your deadline, the languages you need and whether it will be printed, emailed or presented on screen. Include the photographs, figures and client names you are allowed to show.
Do you work with businesses in Abu Dhabi and the other emirates?
Yes. We work with businesses in Abu Dhabi, Ajman, Ras Al Khaimah, Fujairah and Umm Al Quwain from our head office in Al Qusais, Dubai, and our office in Muweilah, Sharjah. We do not have an office in Abu Dhabi. Meetings happen in person at either of our offices, or online, whichever suits the project. Abcon Group also works in Oman.
Preparing the first conversation? Build a brand project brief around your business challenge, audience and priorities.
