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Branding / Food products

Afdal Foods

A bilingual food identity that connects an Arabic-led mark with a warm gold-and-burgundy palette and a coordinated rice-packaging presentation.

Afdal Foods branding by Abcon

Project scope

Bilingual identity
Colour system
Rice packaging applications

How the identity works

The design task

The supplied brief connects Afdal’s Arabic name with quality, nature and tradition. The design task is to bring that idea into a bilingual identity that remains recognisable on the pack.

Let the two languages belong together

The mark leads with an expressive Arabic form above the English Afdal Foods name. Colour and monochrome versions preserve that structure rather than treating the scripts as separate identities.

See the original board

Connect the identity with the product

The presentation pairs warm gold and burgundy with grain imagery. The rice-pack designs carry the same identifying mark into different pack formats.

See the original board

What we built

A coordinated logo system, gold-and-burgundy colour specification and rice packaging applications, shown in studio and kitchen mockups.

The boards below are the original design pages from the supplied PDF presentation, including its application mockups.

Original source: AFDAL BRANDING.pdf

Afdal Foods: Identity opening — Identity openingThe bilingual Afdal Foods identity appears over a grain-field image.

Afdal Foods: Original identity brief — Original identity briefThe supplied presentation explains the meaning of the name and its bilingual direction.

Afdal Foods: Rice pack family — Rice pack familyTwo gold, burgundy and green rice-pack mockups show the identity across a product family.

Logo variantsGold, burgundy, black and white versions retain the same bilingual mark.

Afdal Foods: Colour and ingredient references — Colour and ingredient referencesGrain imagery accompanies the gold and burgundy colour specifications.

Afdal Foods: Packaging in context — Packaging in contextAn original kitchen-scene mockup shows the rice pack beside a prepared dish.

Afdal Foods: Alternate pack format — Alternate pack formatA tall gold rice-pack mockup carries the same identifying mark.

Illustrative applications

The visual system in context

Additional scenes explore the design using the original project materials.

Afdal Foods: Afdal Foods rice-pack application, illustrative application — Afdal Foods rice-pack applicationAI-generated illustrative application of the original Afdal Foods identity on rice packaging.

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