Services · Social media marketing
Social media marketing in Dubai.
Social media marketing brings the brand into an ongoing conversation with its audience. We connect campaign priorities, content production, publishing and paid distribution to the offer and customer journey. The work needs a consistent identity and message, but also a practical way to create, approve and improve material over time.
- 1997Abcon Group began
- 300+People across Abcon Group
- UAE & OmanWhere the group works
See the work
These are original advertising creatives from the portfolio. They show content design and offer presentation; audience reach and paid-media results are not claimed.
What social media marketing includes
Turn the channel strategy into useful, consistent creative activity.
- Content planning
- Translate the agreed themes and campaign priorities into a realistic publishing programme.
- Creative development
- Create channel-appropriate copy, imagery, layouts and motion from the brand system.
- Distribution coordination
- Connect organic activity and agreed paid campaigns with relevant landing pages and next steps.
- Response and review
- Define responsibility for replies and assess content response alongside enquiry quality.
Where this work makes a difference
Content production is disconnected from commercial priorities.
Regular publishing needs a relationship to the offer, customer questions and campaign focus.
Good assets are repeatedly used in the wrong formats.
Channel-specific adaptation can improve clarity without reinventing the brand.
How we work on social media marketing
Every project follows the same four stages. This is what they mean here:
- 01
Diagnose
Review the channels, audience questions, existing material and production capacity.
- 02
Architect
Agree the calendar, creative formats, channel responsibilities and review process.
- 03
Deploy
Produce and publish the approved material with the required adaptations and campaign connections.
- 04
Compound
Review response, useful interactions and enquiries to refine the next content cycle.
Read more about our process.
Scope, cost and timing
We quote every project after a first conversation, so the proposal matches what the business needs. These are the things that move the cost and the timeline most:
- Publishing volume: Frequency, channels and languages determine the recurring creative requirement.
- Asset production: New shoots, video, motion and product availability affect the calendar and budget.
- Management responsibilities: Publishing, community response, paid buying and reporting should be explicitly assigned.
Our guide to what branding costs in Dubai explains how to compare quotes.
Questions and answers
Can you work with our existing photographs and videos?
Yes. We review quality, rights, relevance and format before deciding what can be reused and what needs new production.
Is paid-media spend included in the creative fee?
The proposal separates production, management and paid distribution. Media budget and account ownership are agreed so the business can understand where the investment goes.
What should we bring to discuss social media marketing?
Share profile access requirements, current content, campaign priorities and the offer being promoted. Identify approval owners, response responsibilities and any paid-media budget to be considered.
How do you agree the scope and timeline?
We start with the business question and the information available. For social media marketing, we agree the decisions, deliverables, review points, dependencies and responsibilities in a proposal before work begins. Access, approval and production requirements shape the schedule; there is no universal package or promised commercial result.
