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Case studyBranding

IdentityColourPatternStationeryEnvironment

Healthcare

Mednoora

Opening frame of the Mednoora brand film

Mednoora brand film. Motion film made from the original Mednoora identity boards and brand applications.

Overview

A healthcare identity for Mednoora.

Its mark draws on a capsule, a plaster and the letter M, set above a rounded wordmark. The presentation specifies a six-colour palette from coral to teal, a typeface in four weights and a pattern, then applies the system to signage, stationery, a desk calendar and a van.

BriefA healthcare identity has to move between formal documents and larger physical applications. The design task is to create a recognisable mark and a coordinated visual system for that range of settings.

Services

Scope

  • Mark and wordmark
  • Colour palette, typography and pattern
  • Signage, stationery and vehicle applications

Sources

A clinic receptionist in a white tunic with a coral mednoora wordmark holds a white folder with coral and teal capsule strokes beside a pale reception counter.
Folder at the front deskThe Mednoora identity in a lifestyle photograph of a receptionist holding a branded folder at a clinic desk.

How to read this deck

The deck pairs the client’s original presentation boards with new application scenes that show the identity in use.

Some of the older boards have been redrawn. Each one sits where the original stood, with the real original design in its corner and a View original button to open it in full.

Chapter 01

Concept and inspiration

Mednoora: Inspiration
InspirationA capsule, a plaster and the letter M as references for the mark.
Mednoora: Mednoora capsule and letter inspiration
Mednoora capsule and letter inspirationA capsule, a rounded stroke and the letter M explain the symbol on a pink inspiration board.

Chapter 02

How the logo was formed

The Mednoora logo shown large on a pale paper ground with thin construction lines, circles, a modular grid and a clear-space frame built from a unit x.
Logo constructionConstruction study of the Mednoora logo, showing its geometry and clear space.

Chapter 04

Logo variations

Familiar medical shapes

The inspiration board pairs a capsule, a plaster and the letter M. The mark turns them into three rounded strokes in coral and teal above the wordmark.

Mednoora: Monochrome versions
Monochrome versionsThe logo in black on white and white on charcoal.
Mednoora: Mednoora monochrome wordmark variants
Mednoora monochrome wordmark variantsBlack-on-white and white-on-black Mednoora lockups share a blue presentation sidebar.
The three-capsule symbol, enlarged and cropped off the edge of a deep blue field.
Symbol on blueThe Mednoora identity as the capsule symbol cropped large on deep blue.
Mednoora: Standalone Mednoora symbol variants
Standalone Mednoora symbol variantsThe coral-and-blue symbol is presented separately on dark and light fields.

Chapter 05

Colour

  • Accent#EA5D52
  • Surface#06384A
  • Ink#FFFFFF

Colours sampled from the original identity boards.

Mednoora: Colour palette
Colour paletteSix swatches running from coral and soft pinks to teal and light blue.
Four vertical panels of coral, blue, blush and charcoal, each with the Mednoora logo in a readable colour.
Logo on colourThe Mednoora identity on four panels of coral, blue, blush and charcoal.
Mednoora: Mednoora colour swatches
Mednoora colour swatchesThe client board arranges coral, pink, blue, black and grey colour swatches with their values.

Chapter 06

Typography

Mednoora: Typography
TypographyThe brand typeface shown in light, regular, medium and bold weights.
Mednoora: Mednoora typography presentation
Mednoora typography presentationThe typography board presents Forma DJR Deck Bold and alphabet samples on white beside blue.

Chapter 07

Pattern and graphic elements

Mednoora: Brand pattern
Brand patternA grey pattern built from the mark.
A tight repeat of slanted capsule strokes in coral, blue and pale blue with a small symbol badge.
PatternThe Mednoora identity as a repeat pattern of slanted capsule strokes, built from the symbol.
Mednoora: Mednoora repeat-pattern presentation
Mednoora repeat-pattern presentationA small capsule-inspired motif repeats across white beside the standalone symbol on a dark sidebar.

Chapter 08

Packaging

A pharmacy packaging range of medicine boxes, pill bottles and a paper bag in coral, blue and white with the Mednoora logo.
Packaging rangeThe Mednoora identity on a range of pharmacy boxes, bottles and a bag.
A pharmacist's hand slides a white Mednoora box into a white paper bag printed with coral and blue capsule shapes, with a white bottle with a coral cap beside it on a clean counter.
Bagging at the counterThe Mednoora identity: a white box, a bottle with a coral cap and a paper bag on a pharmacy counter.
A white Mednoora paper bag with coral and blue capsule shapes on a teal clinic waiting chair, creased handles and a folded top, a floor tile edge.
Bag on a clinic chairThe Mednoora identity: a paper carrier bag waiting on a clinic chair.

Chapter 09

Stationery

A Mednoora letterhead, a hand placing a business card on a stack of coral and white cards, a charcoal envelope and coral and teal clips on a pale stone desk.
Mednoora: Stationery mockup
Stationery mockupLetterhead, business cards and a folder in the coral-and-teal system.
Letterhead, cards and folderThe Mednoora identity on a letterhead, business cards and an envelope on a desk.
Business cards, letterhead, envelope and folder with the Mednoora capsule symbol on a charcoal surface.
StationeryThe Mednoora identity as business cards, letterhead, envelope and folder.
A coral Mednoora desk calendar reading Health is wealth on a clean clinic desk against a teal wall.
Mednoora: Desk calendar mockup
Desk calendar mockupA coral calendar with the line "Health is wealth".
Desk calendarThe Mednoora identity on a desk calendar.
Mednoora: Mednoora stationery application
Mednoora stationery applicationThe Mednoora identity on stationery.
Mednoora: Mednoora stationery presentation
Mednoora stationery presentationLetterhead, envelope and business-card mockups carry the coral-and-blue identity on a dark surface.

Chapter 10

Signage and spaces

A system for every touchpoint

The six-colour palette and four typeface weights carry from the building sign to stationery, a calendar reading "Health is wealth" and a van livery.

Brushed chrome mednoora lettering and the M mark on a dark fascia above a pharmacy window at dusk.
Mednoora: Signage mockup
Signage mockupDimensional Mednoora lettering on a dark building fascia.
Chrome shop signThe Mednoora identity, remastered from the original board of chrome shop sign, as a photograph of the chrome shop sign.
A white Mednoora van with a coral bonnet and teal side panel parked in front of a clinic building.
Mednoora: Van livery mockup
Van livery mockupA delivery van wrapped in coral and teal with the logo.
Branded delivery vanThe Mednoora identity, remastered from the original board of branded delivery van, as a photograph of the delivery van.
Mednoora: Mednoora vehicle presentation
Mednoora vehicle presentationThe complete client-supplied van mockup applies coral and blue panels, the symbol and the Mednoora name.
Mednoora: Mednoora reception blade sign
Mednoora reception blade signThe Mednoora identity on a blade sign, based on the supplied portfolio display design.
Mednoora: Mednoora storefront presentation
Mednoora storefront presentationDimensional Mednoora lettering and the symbol appear on a dark storefront fascia in the PDF mockup.
Mednoora: Mednoora hanging-banner application
Mednoora hanging-banner applicationA vertical banner uses the enlarged coral-and-blue symbol above the Mednoora wordmark in a corridor mockup.

Chapter 11

Digital

A hand holding a phone that shows a Mednoora Instagram grid of coral and blue symbol tiles and pharmacy products.
Instagram gridThe Mednoora identity as an Instagram grid on a phone.
A hand holding a phone in a clinic waiting room showing a coral Mednoora story frame with the white wordmark and a band of capsule shapes.
Story frame on a phoneThe Mednoora identity: a single story frame on a phone held in a waiting room.
A laptop at a clinic admin desk showing a Mednoora social profile of coral, blue and white tiles with capsule shapes, beside a diary and a pen.
Profile open on a laptopThe Mednoora identity: the brand profile open on a laptop at a clinic admin desk.

Chapter 12

The brand in the world

Stationery, a desk calendar, storefront lettering and a branded van demonstrate how the healthcare identity extends across printed and physical applications.

A bright clinic reception with a coral mednoora wordmark and capsule mark on the desk, a feature wall of slanted capsule stripes in coral, pink and teal, and teal waiting chairs by a window.
Mednoora clinic receptionThe Mednoora identity on a reception desk and a capsule-stripe feature wall.
A long bright clinic corridor with large capsule shapes in coral, pink, teal and cyan along one wall and a wall sign with the coral mednoora wordmark.
Mednoora clinic corridorThe Mednoora identity on corridor wayfinding graphics and a wall sign.
A pharmacist's hand holds out a new white Mednoora paper bag with the coral wordmark and coral and teal capsule shapes in a bright pharmacy.
Mednoora bag handoverThe Mednoora identity on a paper bag handed over at a pharmacy counter.
Six capsule-shaped paper chips in coral, pink, blush, teal, cyan and ice blue fanned over a white business card with the coral mednoora wordmark, with one capsule beside it on a clean stone surface.
Mednoora palette capsulesThe Mednoora identity as a capsule swatch fan with a printed business card.

Chapter 13

In people’s hands

  • A courier in a navy polo and black gloves holds a white box and the open side door of a white Mednoora van marked with the coral wordmark and capsule shapes.
    Courier at the van doorThe Mednoora identity in a lifestyle photograph of a courier at the door of a Mednoora van.
  • A person in a linen shirt, seen from behind, walks past a glass clinic entrance with a white canvas tote carrying the coral mednoora logo.
    Tote leaving the clinicThe Mednoora identity in a lifestyle photograph of a canvas tote carried past a clinic entrance.
  • A doctor's hands write on mednoora letterhead beside a coral and teal folder, business cards, a stethoscope and a glass of water.
    Notes on mednoora letterheadThe Mednoora identity in a lifestyle photograph of a doctor writing on letterhead at a sunlit desk.
  • A white Mednoora paper bag with the coral wordmark, a coral sticker seal and teal and coral capsule shapes on a clean pharmacy counter, with a pharmacist's hand resting on its top edge.
    Paper bag on the counterThe Mednoora identity in a lifestyle photograph of a paper bag on a pharmacy counter.
  • A cream Mednoora tote with the coral wordmark rests on a teal waiting-room chair beside a coral and white envelope, with a window and plants behind.
    Tote in the waiting roomThe Mednoora identity in a lifestyle photograph of a tote bag on a waiting-room chair.

Chapter 14

Campaign

A backlit bus shelter poster in coral red with the white Mednoora wordmark on a clean Al Barsha roadside at golden hour, with a bench and a passing car.
Bus shelter poster, Al BarshaThe Mednoora identity: a coral backlit bus shelter poster in Al Barsha.
A coral and teal Mednoora poster with two large capsule shapes and the coral wordmark on a clean pharmacy window, with the street and skyline reflected in the glass.
Poster in a pharmacy windowThe Mednoora identity: a printed poster in a street pharmacy window.
Three backlit street posters on a clean Dubai pavement at blue hour carrying the Mednoora logo, capsule shapes and a pill bottle.
Street postersThe Mednoora identity on three backlit street posters at blue hour.

About this deck

What we built

An M-inspired capsule-and-plaster mark, rounded wordmark, coral-to-teal palette, typography and pattern, shown on signage, stationery, a desk calendar and a van.

About the originals

The original boards are from Abcon’s original project presentation and include application mockups.

What does your brand need next?

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