Packaging is often the part of a brand people actually hold.Abcon Branding designs packaging for restaurants, cafés and consumer products in the UAE, from takeaway boxes and cups to retail pouches, as part of the brand identity rather than a one-off label. Abcon Group includes packaging and printing companies, so every design is made with production in mind from the start.
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What is included
What we design
We design packaging as a family, so every item is clearly part of the same brand:
01
Takeaway and delivery packaging
Boxes, cups, bags, sleeves and delivery boxes that look good on a table and survive the ride.
02
Retail and product packaging
Pouches, bags and cartons for food and consumer products that need to stand out on a shelf.
03
Ranges and labels
Systems that let a range grow, with each variant easy to tell apart and clearly from the same brand.
04
Patterns and wraps
Brand patterns that keep packaging recognisable when the logo is out of sight.
05
Branded extras
Tissues, sachets, stickers, uniforms and merchandise, designed with the packaging.
06
Production artwork
Files prepared for print, with the specifications printers and converters need.
Vitness shelf ready boxes and wrappers, a concept for this service.
When it helps
What good packaging does
01
It is recognisable across the room.
Colour, pattern and shape should say who you are before anyone reads a word.
02
It works as a set.
Boxes, cups and bags should look like one brand, not three suppliers.
03
It survives production.
A design has to hold up on real materials, print processes and budgets.
04
It sells the next order.
A delivery bag or a box on a desk is advertising. It should give people a reason to remember you.
Process
How we work on packaging design
Every project follows the same four stages. This is what they mean here. Read more about our process.
01
Diagnose
We look at the product, the customers, where the packaging is seen and what competitors use.
02
Architect
We design the packaging system as part of the brand: structure, colour, pattern, typography and the rules for adding new items.
03
Deploy
We prepare production artwork and work with the printers and packaging makers, including Abcon Group’s Alfapack, GPack and German Printing Press.
04
Compound
As the menu or range grows, new items join the same system instead of starting from scratch.
The printed label of a Velvia hand wash bottle on a lilac plinth, a concept for this service.The crimped seal and wrapper of a sealed Tayn Roastery pack on stone, a concept for this service.
Selected work
Packaging from our portfolio
Most of our packaging work is for food brands, where the box is often the only part of the brand a delivery customer sees.
See how an idea carries into the design. These examples draw on the original project presentations.
How does a range feel like one brand?
Snap Chay’s original board shows food boxes and tea cups with different proportions and printing areas.
The navy-and-yellow palette, square symbol and repeat pattern connect the formats. Logo placement changes with the surface while the identifying elements stay consistent.
Kukit’s takeaway-box mockup combines a green main panel, yellow wordmark and patterned upper panels.
The packaging extends the same colours and motif shown in the menu and campaign direction, so the takeaway experience belongs to the wider brand system.
We quote every project after a first conversation, so the proposal matches what the business needs. These are the things that move the cost and the timeline most.
One box is a different job from a full range of boxes, cups, bags and extras.
New structures
Custom shapes and cutter guides take longer than standard formats.
Materials and finishes
Special papers, foils and finishes affect production cost and lead time.
Quantities
Print runs and minimum orders set the production budget, which is separate from design.
What clients say on Google
★★★★★5 out of 5 stars
I had a fantastic experience with AbCon! Their customer service was top-notch, and their expertise in packaging design truly impressed me. The work they did exceeded my expectations. Highly recommend!
We (Tayn Roastery) have been working with Abcon Branding for the past 4 years for social media management, packaging design, and printing services. Their team has always been professional, creative, and reliable with on-time delivery. We’ve been consistently happy with the quality of work and highly recommend them.
I worked with them for my new startup. They supported me from my logo branding, product photography, website creation to marketing campaigns. Amazing team. Highly recommended.
Yes. Abcon Group includes Alfapack Plastic & Paper Packaging, GPack Paper Packaging and German Printing Press, so the design can be taken through to production within the group.
Do we need a brand identity before packaging?
Packaging works best as part of a clear identity. If you already have one, we design within it. If you don’t, we create both together, as we have for many of the restaurant and café brands in our portfolio.
Do you design packaging for supermarkets and retail?
Yes. Ideal Food Choice is an example of retail packaging designed to compete on the shelf.
How long does packaging design take?
It depends on the number of items, whether new structures are needed and the production route. We agree the timeline once we know the range.
What changes for premium or luxury packaging?
We begin with the product, audience, price point and the experience the pack needs to deliver. Materials, structure, print finishes, samples and production quantities then shape the scope and budget. A premium appearance should be tested on the intended material, with the manufacturer’s specifications, before the full run is approved. Our published examples currently show food and consumer-brand packaging; we scope each new sector from its own requirements.
What information helps you quote packaging design?
List the products or menu items, the pack formats and sizes, and the quantities you expect to produce. Share existing brand files, cutter guides and your printer’s specifications if available. Tell us whether you need artwork for an existing structure or a new packaging format, because design and manufacturing need to be scoped separately.
Do you work with businesses in Abu Dhabi and the other emirates?
Yes. We work with businesses in Abu Dhabi, Ajman, Ras Al Khaimah, Fujairah and Umm Al Quwain from our head office in Al Qusais, Dubai, and our office in Muweilah, Sharjah. We do not have an office in Abu Dhabi. Meetings happen in person at either of our offices, or online, whichever suits the project. Abcon Group also works in Oman.
Preparing the first conversation? Build a brand project brief around your business challenge, audience and priorities.
Optional analytics, including Google Analytics, helps us understand the pages and campaigns that bring people to Abcon, and whether they’ve visited before. You can change your choice anytime.
