Branding / Foodstuff trading
Jumanah Foods
A bilingual Jumanah Foods identity that joins the Latin J and Arabic Jeem in one monogram, then carries it into guidelines, signage and business stationery.
Project scope
- Bilingual monogram and logos
- Colour, typography and pattern
- Signage and stationery applications
How the identity works
The design task
The supplied brief calls for an identity that reflects cultural depth and a global presence. The design task is to bring the two scripts together in a single mark and make that mark practical across the company’s materials.
One mark, two readings
The rationale explains how the Latin J and Arabic Jeem share the same form and dot. The English, Arabic and combined lockups use that monogram as their common identifying element.
See the original boardTurn the mark into a working system
The guidelines specify the palette and type hierarchy, then repeat the monogram as a pattern. The application pages demonstrate the system on a frontage, letterhead and business-document templates.
See the original boardWhat we built
A bilingual monogram and lockups, colour and typography guidelines, a repeat pattern and applications for signage and business documents.
The boards below are the original design pages from the supplied PDF presentation, including its application mockups.
Original source: Jumanah Foods Branding.pdf
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