Services · Motion graphics and animation
Motion graphics and animation in Dubai.
Motion graphics give typography, shapes, imagery and diagrams a planned rhythm. We use them to explain a process, introduce a brand or develop a campaign story, with a storyboard and visual system agreed before animation. The sequence should communicate something that a single still cannot, while remaining recognisable as part of the brand.
- 1997Abcon Group began
- 300+People across Abcon Group
- UAE & OmanWhere the group works
See the work
Play the VELUNE studio film to see a connected motion sequence. The original client identity boards below provide examples of branded graphic material; they are not described as completed client animations.
What motion graphics and animation includes
Use movement to explain an idea and carry the brand through a sequence.
- Narrative and storyboard
- Define the sequence, message beats and the relationship between images, type and movement.
- Motion language
- Set pacing, transitions, shape behaviour and typography consistent with the identity.
- Animation production
- Build the approved sequence and review timing, legibility and continuity.
- Delivery formats
- Prepare landscape films, loops or other agreed exports for websites, presentations and campaigns.
Where this work makes a difference
A process is difficult to explain through separate images.
A connected sequence can show relationships, progression and the reason behind each step.
Movement has become decoration.
A storyboard helps ensure the animation contributes to the message.
How we work on motion graphics and animation
Every project follows the same four stages. This is what they mean here:
- 01
Diagnose
Understand the idea to communicate, intended viewing context and available brand assets.
- 02
Architect
Build the storyboard, visual treatment and motion principles around the message.
- 03
Deploy
Animate and review the sequence, then deliver the agreed files and versions.
- 04
Compound
Assess legibility, playback and reuse needs before extending the motion system.
Read more about our process.
Scope, cost and timing
We quote every project after a first conversation, so the proposal matches what the business needs. These are the things that move the cost and the timeline most:
- Sequence complexity: Duration, number of scenes and the type of movement determine animation effort.
- Asset readiness: Approved logos, typography, imagery and layered artwork reduce avoidable reconstruction.
- Versions and sound: Aspect ratios, cutdowns, sound design and licences are specified in the production scope.
Our guide to what branding costs in Dubai explains how to compare quotes.
Questions and answers
Is the VELUNE film a real client case study?
It is a studio process study used to illustrate a sequence. It is labelled separately from commissioned client work and does not establish client commercial results.
Can the film keep a true landscape aspect ratio?
Yes. The landscape delivery dimensions are agreed in the brief. Website display should preserve that ratio rather than force the film into a portrait container.
What should we bring to discuss motion graphics and animation?
Bring the message, intended sequence, viewing context and brand assets. Specify duration, landscape or other required dimensions, sound needs, source-file requirements and who approves the storyboard.
How do you agree the scope and timeline?
We start with the business question and the information available. For motion graphics and animation, we agree the decisions, deliverables, review points, dependencies and responsibilities in a proposal before work begins. Access, approval and production requirements shape the schedule; there is no universal package or promised commercial result.
