Offices in Dubai (Al Qusais) and Sharjah (Muweilah), working across the UAE, including Abu Dhabi, and in Oman.
The Hotshay identity on a tea spot shopfront, a concept for this service. See the original work →
In short
Restaurants, cafés and food brands make up most of our portfolio.Abcon Branding has created identities for cafeterias, burger restaurants, a tea shop, a mandi restaurant and food producers in the UAE, and the work goes well beyond the logo: packaging, shopfronts and signs, uniforms and delivery boxes. Everything a customer sees before the first bite is designed as one brand.
Trusted by
What is included
What restaurant branding covers
A food brand has to work in more places than most. We design all of them as one system:
01
Concept and naming
A clear idea of the place and its customers, and a name that is easy to say in English and Arabic.
02
Logo and identity
A mark that works on a cup lid and on a shopfront, with Arabic and English lockups where they are needed.
03
Packaging
Boxes, cups, bags, sleeves, sachets and delivery packaging designed as one set.
04
Shopfront and interior signage
Fascia and hanging signs and wall graphics, which Abcon Group’s signage company can produce.
05
Menus and print
Menus, flyers and in-store print.
06
Uniforms and merchandise
T-shirts, caps and sweatshirts that make the team part of the brand.
07
Food photography and social content
Images and films of the food for menus, delivery platforms and social media.
Burger Hub counter, packaging and uniforms, a concept for this service.
When it helps
What makes a food brand work in the UAE
01
It is recognisable in a busy food court.
Colour and shape have to do the work in a split second.
02
It works in two languages.
Many customers read the Arabic first, so it deserves the same design care as the English.
03
It travels well.
With delivery, the packaging is often the only part of the brand a customer sees.
04
It is ready to grow.
A system that works for one branch should work for ten, and for next season’s menu.
Process
How we work on restaurant and café branding
Every project follows the same four stages. This is what they mean here. Read more about our process.
01
Diagnose
We look at the concept, the customers, the location and the competition nearby.
02
Architect
We design the identity, packaging and signage as one system, and test it on the actual items.
03
Deploy
We prepare production files and can produce signage, print and packaging within Abcon Group.
04
Compound
New branches, menu items, campaigns and content are added to the same system as the business grows.
A Burger Hub paper bag with the brand's yellow and black logo, a concept for this service.A Hotshay takeaway cup with its white lid on a cafe counter, a concept for this service.
Selected work
Food and hospitality brands we have made
A few of the restaurant, café and food brands in our portfolio, from cafeterias and burger restaurants to a tea shop and a mandi restaurant.
What should guide the identity before applications begin?
Kukit’s presentation starts with a written offer: fresh burgers and fried chicken at accessible prices.
The naming rationale, playful lettering and food-led campaign direction connect back to that offer before the system extends to menus, takeaway boxes and signage mockups.
We quote every project after a first conversation, so the proposal matches what the business needs. These are the things that move the cost and the timeline most.
A single café needs fewer applications than a brand planned for many branches.
Naming
A new name adds creative rounds and trademark checks.
The packaging range
The number of boxes, cups, bags and extras to design.
Signage and fit-out
Shopfront signs and interior graphics are produced separately, and their cost depends on size and materials.
What clients say on Google
★★★★★5 out of 5 stars
We (Tayn Roastery) have been working with Abcon Branding for the past 4 years for social media management, packaging design, and printing services. Their team has always been professional, creative, and reliable with on-time delivery. We’ve been consistently happy with the quality of work and highly recommend them.
I worked with them for my new startup. They supported me from my logo branding, product photography, website creation to marketing campaigns. Amazing team. Highly recommended.
Can you design our restaurant’s name and logo in Arabic too?
Yes. Snap Chay and Waqtal Mandi both have Arabic and English versions designed together. Their original project presentations show those identities on packaging and shopfront mockups.
Do you make the shopfront sign?
We design it, and Abcon Group’s Abjar Signboard Works can produce and install it, so the sign matches the design.
We are opening soon. Where should we start?
With the concept and the identity, because the sign, the packaging and the menu all depend on them. Tell us your opening date and we will plan the work back from it.
Do you photograph food as well?
Yes. Our creative studio shoots dishes, drinks and interiors for menus, delivery platforms and social media.
What should we share before an opening or a new branch?
Tell us the concept, location and opening date, whether the name and identity are settled, and which items must be ready for opening. List the menu, takeaway packaging, shopfront signs, uniforms and photography you need. For a new branch of an existing brand, share its guidelines and current materials so the scope can focus on extending that system.
Do you work with businesses in Abu Dhabi and the other emirates?
Yes. We work with businesses in Abu Dhabi, Ajman, Ras Al Khaimah, Fujairah and Umm Al Quwain from our head office in Al Qusais, Dubai, and our office in Muweilah, Sharjah. We do not have an office in Abu Dhabi. Meetings happen in person at either of our offices, or online, whichever suits the project. Abcon Group also works in Oman.
Preparing the first conversation? Build a brand project brief around your business challenge, audience and priorities.
Optional analytics, including Google Analytics, helps us understand the pages and campaigns that bring people to Abcon, and whether they’ve visited before. You can change your choice anytime.
