Packaging / Chocolate packaging
Tayn Roastery
A Tayn Roastery chocolate family with flavour-specific colours and ingredient imagery, held together by one wrapper structure and a consistent brand hierarchy.
Project scope
- Chocolate packaging system
- Flavour differentiation
- Wrapper artwork and campaign applications
How the packaging works
The design task
The supplied brief asks for each chocolate flavour to feel distinct while keeping the collection connected. The design task is to balance individual flavour character with one recognisable product family.
Different flavours, one structure
The wrappers use different background colours and ingredients but retain the same logo position, product hierarchy and chocolate imagery treatment. The original brief describes that shared structure as central to the project.
See the original boardConnect the pack with the campaign
The campaign boards keep the wrapper artwork visible and pair it with a person, ingredient background or product grouping. The campaign extends the packaging system rather than introducing a separate identity.
See the original boardWhat we built
A coordinated chocolate-wrapper system for five flavour presentations, with flat artwork, pack mockups and campaign applications.
The boards below are the original design pages from the supplied PDF presentation, including its application mockups.
Original source: TAYN PACKAGING.pdf
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