Branding / Fashion and tailoring

Mashaghal Hareer

A fashion identity with a garment-inspired M emblem and a serif wordmark. Peach and brown carry the design from its logo and repeat pattern to stationery, shopping bags and garment tags.

AI-generated illustrative presentation based on the original project artwork. See the original project materials below.

Project scope

The original client-supplied presentation documents the identity and its application mockups.

Emblem and wordmark
Colour and repeat pattern
Stationery, shopping bag and hangtag

How the identity works

The design task

Connect the brand name with the garments it represents, then give the symbol a useful role across both packaging and small fabric tags.

Find the letter in the garment

The construction board brings a kurta neckline and the letter M together. The resulting emblem sits beside a serif name, giving the identity a connection to clothing through its shape.

See the original board

Make the emblem work beyond the logo

The M becomes a repeat pattern for larger surfaces while the complete wordmark stays prominent on the shopping bag and hangtag. Peach, brown and light paper connect the applications.

See the original board

What we built

A logo, repeat pattern and coordinated stationery, bag and tag applications, documented across six original presentation boards.

The boards below are the original design pages from the supplied PDF presentation, including its application mockups.

Original source: ABCON NEW BRAND PORTFOLIO.pdf

Mashaghal Hareer: Primary Mashaghal Hareer identity — **Primary Mashaghal Hareer identity**The peach emblem and serif name on a brown field in the original logo board.

Mashaghal Hareer: Garment and letter construction — **Garment and letter construction**The source board connects a kurta neckline with the letter M to explain the emblem.

Mashaghal Hareer: Repeat pattern — **Repeat pattern**The M emblem repeats as a peach-and-brown graphic pattern.

Mashaghal Hareer: Stationery application — **Stationery application**A stationery mockup uses the emblem, name and patterned edge on light paper.

Mashaghal Hareer: Shopping bag application — **Shopping bag application**The brown paper bag mockup combines the peach wordmark, ribbon handles and patterned side.

Mashaghal Hareer: Garment hangtag — **Garment hangtag**The identity appears on a peach hangtag lying against pale fabric in the original mockup.

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