Services · Digital marketing
Digital marketing agency in Dubai.
Marketing works best when it follows a clear brand strategy and is judged on business results. Abcon Branding plans and runs digital marketing for businesses in Dubai and across the UAE, from social media and SEO to paid campaigns and lead generation. Performance is reviewed regularly, so the next decision is based on evidence rather than habit.
- 1997Abcon Group began
- 300+People across Abcon Group
- UAE & OmanWhere the group works
What we run
Strategy, content, media and reporting sit with one team, so nobody has to join the dots between agencies:
- Digital and performance marketing
- paid campaigns on search and social, planned around the customers you want and what it costs to win them.
- Social media marketing
- planning, content and management for the channels your customers use.
- SEO and content marketing
- content and site improvements that help people find you when they search.
- Influencer and email marketing
- the right creators for the brand, and email that keeps customers coming back.
- Lead generation
- campaigns and landing pages that turn interest into enquiries your team can follow up.
- Analytics and optimisation
- clear reporting on what is working, and changes made because of it.
- Campaign strategy and production
- the campaign idea, and the photography, film and design to make it, from our own creative studio.
When marketing needs a rethink
You post often but enquiries do not follow.
Activity is not the same as results.
Every supplier reports different numbers.
When strategy, content and ads sit with different agencies, nobody owns the outcome.
The ads do not look like the brand.
Campaigns that ignore the brand waste the recognition you have paid to build.
You are not sure what is working.
Without agreed measures, budgets get set by habit.
How we work on digital marketing
Every project follows the same four stages. This is what they mean here:
- 01
Diagnose
We look at your channels, results and competitors, and agree the business goals marketing should serve.
- 02
Architect
We set the plan: audiences, channels, messages, content and budget, with the measures that will show progress.
- 03
Deploy
We produce the content and run the campaigns, with photography, film and design from our own studio.
- 04
Compound
We review performance against the baseline agreed at the start, strengthen what works and stop what does not.
Read more about our process.
Campaign creative from our portfolio
Campaigns are only as good as the creative in them. A few examples of the ads we have made:
What shapes the cost of digital marketing
We quote every project after a first conversation, so the proposal matches what the business needs. These are the things that move the cost and the timeline most:
- Channels: each platform needs its own content, management and reporting.
- Content volume: how many posts, videos and designs are produced each month.
- Media budget: advertising spend paid to the platforms is separate from the fee for planning and running campaigns.
- Reporting: how often performance is reviewed and how deep the analysis goes.
Our guide to what branding costs in Dubai explains how to compare quotes.
Questions and answers
Is the advertising budget included in your fee?
Usually the media budget paid to Google, Meta or other platforms is separate from the fee for planning, content and management. We set out both clearly in the proposal.
Do you create the content as well?
Yes. Our creative studio covers photography, product shoots, videography, corporate films and motion graphics, so campaigns do not wait on outside suppliers.
How do you measure results?
We agree the measures at the start, such as enquiries, leads, sales or visits, and report against them, so every review asks whether the business is growing.
Do you also do SEO?
Yes. SEO and content marketing are part of our growth work, alongside the website and the brand.
