Abcon in Sharjah · Vehicle branding
Vehicle branding in Sharjah, planned side by side.
We design van, truck and fleet liveries for Sharjah businesses from our office in Muweilah. A vehicle is seen from the left, the right, the back and sometimes from above, often for a few seconds in traffic, so we plan each surface for what it has to say, in English and Arabic.
A livery has seconds to work
A branded vehicle is usually seen in passing: alongside you at a traffic light, parked outside a shop, ahead of you in a queue. That gives it a few seconds. In that time a person should see who you are, what you do and, if they need you, how to reach you. Everything else is decoration.
That is why we do not design a livery as one big picture. We design it side by side, deciding what each surface has to say for the people who will see it. The side facing the pavement carries different information from the side facing traffic. The back doors are what drivers stare at in a jam. On some vehicles the roof is seen from bridges and buildings.
Vehicle branding sits under our vehicle branding service, which explains the whole approach. This page shows the four delivery vehicle projects in our portfolio and how they apply to Sharjah businesses.
Four delivery vehicle projects
Each project solves a different problem. The images are from the original project presentations and are design mockups, so they show how the livery was planned rather than a particular installation.
Bettergrow
A food supply business whose trucks deliver to trade customers. The livery uses an orange and green palette with food imagery, a supply-partner message and contact details. The English and Arabic sides are laid out as a pair, so the truck reads correctly whichever way it faces.
Modern Vending
Here the vehicle is the shop. The red van is arranged around the vending unit, with English and Arabic messages on the sides and a graphic on the roof. The design had to work when the van is parked with its hatch open, not just when it is driving.
Talal Market
A supermarket delivery van that advertises something specific: the store’s rewards app. It runs in English on one side and Arabic on the other, so each side has room for one clear message instead of two crowded ones.
iD Fresh Food
A deep green van that shows the packs it carries, with “Fresh food on board” in English and Arabic and line drawings of the dishes along the body. The rear doors get their own message for the driver behind.
- Bettergrow: the Arabic side panel, laid out to match the English side.
- Modern Vending: a roof graphic designed to be read from above.
- Talal Market: the English side, advertising the store’s rewards app.
- iD Fresh Food: the rear doors of the van.
- Trusworld: the logistics identity on a container truck.
The last image is from Trusworld, a logistics identity, to show the same thinking on a container truck rather than a van.
How we plan each surface
- Both sides
- the name and what you do, big enough to read across a road. Decide whether each side is English, Arabic or both.
- Rear doors
- the contact details and one short line. This is the surface people look at longest, so a phone number or a WhatsApp number belongs here.
- Cab doors
- a smaller version of the mark and any details your licence or customers expect to see near the driver.
- Roof
- a simple mark or name for vehicles often seen from above, as on the Modern Vending van.
- Panel joins and handles
- we design around them using the measurements of your exact model, so no face, word or logo is split by a door gap.
From one van to a fleet
Many businesses start with one branded van and add more over time, often different models from different years. Without rules, the fleet drifts: the logo grows on one, the phone number moves on another, and the colours stop matching. We set out a short fleet guide that shows where each element sits on each model in use, so new vehicles match the old ones even when another installer does the work.
If the business has outgrown its logo, sort that out before wrapping a fleet. Our Sharjah branding team can help, and vehicles can be part of the same project so the new identity is planned for them from the start.
Permits and approvals
Permit requirements for advertising on vehicles should be confirmed with the relevant Sharjah authority before production. They can depend on the business licence, the vehicle and where it is registered, and they change from time to time. We plan the artwork so any required markings have their own space. If your vehicles also work in Dubai, our guide to vehicle branding in Dubai covers the rules there.
Bring the vehicle details to Muweilah
Abcon Group includes Abjar Signboard Works and German Printing Press, so we can also talk about producing and installing the graphics, or prepare files for your own installer.
Questions and answers
What does vehicle branding include?
Planning what each side of the vehicle should say, designing the livery for the exact model, preparing print-ready artwork for each panel and briefing the wrap or sticker installer. For a fleet, we also set rules so every vehicle stays consistent.
Do we need a permit to advertise on our vans in Sharjah?
Permit requirements for advertising on vehicles should be confirmed with the relevant Sharjah authority before production. We leave space in the design for any markings an authority asks for, so they do not have to be squeezed in later.
Can you brand vans, trucks and pickups?
Yes. We design for the model you actually drive, from small vans to box trucks, using its measurements so the artwork fits around doors, handles, windows and panel joins.
Should the livery be in English and Arabic?
For most Sharjah businesses, yes. The projects on this page use one language per side or both on one side; the right choice depends on who sees the vehicle and where it drives.
Can you also produce and install the wrap?
We design the livery and prepare the artwork. Abcon Group includes Abjar Signboard Works and German Printing Press, and we can discuss production and installation through the group or brief your own installer.
Where do we start?
Call the Sharjah office on +971 50 837 5841 or visit us at Office 501, Rahma Abdullah Building, Muweilah, Sharjah, UAE with the vehicle model, a few photos of each side and what you want people to do after seeing it.
