Offices in Dubai (Al Qusais) and Sharjah (Muweilah), working across the UAE, including Abu Dhabi, and in Oman.
The new Gulf Treat identity rolled out on building signage, a concept for this service. See the original work →
In short
A rebrand should change how a business is seen and chosen, not only how it looks.Abcon Branding helps established companies in Dubai and across the UAE decide what to keep, what to change and how to move customers, staff and suppliers to the new brand without losing the recognition they have earned. Sometimes that means a new name and identity. Sometimes a sharper position and a careful refresh do more.
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What is included
What a rebrand can involve
No two rebrands need the same work. These are the parts we plan for, and we recommend only the ones your business needs:
01
Brand audit
Everything the brand uses today, and what customers, staff and partners think of it.
02
Repositioning
A clearer answer to who the business is for and why it is the better choice, especially after growth or a change of direction.
03
Naming decisions
Keep the name, adjust it or replace it, with the trade-offs laid out.
04
A refreshed or new identity
From a careful update of the current logo to a new identity system.
05
Brand architecture
For groups, how the parent brand and its companies should relate after the change.
06
Rollout planning
The order in which signage, vehicles, packaging, uniforms, the website and documents change, so the switch is managed rather than messy.
07
Launch and communication
How you tell customers, staff and partners, and why the change matters to them.
The new Gulf Treat identity in an office lobby, a concept for this service.
When it helps
Signs a rebrand is due
01
The business has changed and the brand has not.
New services, new markets or a merger can leave the brand describing a company that no longer exists.
02
You are seen as smaller or cheaper than you are.
When the brand undersells the business, good customers and good hires go elsewhere.
03
The group looks like unrelated companies.
Different logos and styles across sister companies waste the trust the group has built.
04
The name causes confusion.
If people mispronounce it, mix you up with a competitor or cannot find you online, the name is costing you.
Process
How we work on rebranding
Every project follows the same four stages. This is what they mean here. Read more about our process.
01
Diagnose
We audit the brand, talk to leadership and, where we can, to customers, to learn what people value and what is getting in the way.
02
Architect
We set the new position and decide how far the identity should move, keeping the recognisable parts that still earn their place.
03
Deploy
We plan and carry out the rollout across signage, vehicles, packaging, print and digital. Abcon Group’s signage, printing and packaging companies can produce it, so there are fewer handovers to go wrong.
04
Compound
After launch we check the new brand is applied consistently and that it is changing how customers respond.
Gulf Treat business cards in the refreshed gradient identity on marble, a concept for this service.The refreshed Gulf Treat logo on a monolith sign in late sun, a concept for this service.
Selected work
Identity systems across signage, vehicles and packaging
Use these identity systems to review the range of applications a rollout may involve: buildings, vehicles, stores and packaging. The linked portfolio pages show the finished work; the scope of your rebrand starts with an audit of what you use today.
We quote every project after a first conversation, so the proposal matches what the business needs. These are the things that move the cost and the timeline most.
A refresh that keeps the name and core logo is a smaller job than a new name and identity.
How much exists today
Every sign, vehicle, uniform, pack and document that must change adds rollout cost, often more than the design itself.
How many companies are involved
Rebranding a group means deciding the structure as well as the look.
Legal checks
A new name needs trademark and domain checks before it is final.
What clients say on Google
★★★★★5 out of 5 stars
Absolutely amazing experience working with this team. Their creativity, attention to detail, and understanding of branding is on another level. Highly recommended for anyone looking to elevate their brand presence.👍👍
Very professional work, they choose quality over quantity all the time, creative and innovative , love the fact that they include their own opinions and give me honest feedback, helps with improving business and business development.
It depends on what people already value. If customers recognise and trust the current brand, a refresh keeps that and fixes the problems. If the brand is holding the business back, a fuller rebrand is worth it. A full rebrand isn’t always the answer, and we will tell you which we think you need.
How do you protect recognition during a rebrand?
We first identify the name, visual cues and messages customers already recognise. Those findings guide what to retain, how to explain the change and the order of the rollout. Customer response remains something to review after launch, rather than an outcome a new identity can guarantee.
Can you handle the new signage and printing?
Yes. Abcon Group includes Abjar Signboard Works, German Printing Press and two packaging companies, so the rollout can be produced within the group.
How long does a rebrand take?
It depends on how far the brand moves and how many touchpoints must change. We agree the timeline with you after a first diagnostic conversation and plan the rollout in stages.
What should we prepare before discussing a rebrand?
Bring examples of the current brand and explain what has changed in the business. List the signs, vehicles, packaging, websites and documents that would need updating, including any stock still in use. Note the companies, branches and decision makers involved. This helps separate the identity work from the cost and sequence of replacing physical materials.
Do you work with businesses in Abu Dhabi and the other emirates?
Yes. We work with businesses in Abu Dhabi, Ajman, Ras Al Khaimah, Fujairah and Umm Al Quwain from our head office in Al Qusais, Dubai, and our office in Muweilah, Sharjah. We do not have an office in Abu Dhabi. Meetings happen in person at either of our offices, or online, whichever suits the project. Abcon Group also works in Oman.
Preparing the first conversation? Build a brand project brief around your business challenge, audience and priorities.
Optional analytics, including Google Analytics, helps us understand the pages and campaigns that bring people to Abcon, and whether they’ve visited before. You can change your choice anytime.
