Offices in Dubai (Al Qusais) and Sharjah (Muweilah), working across the UAE, including Abu Dhabi, and in Oman.
An Al Ijaza strategy boards and bound strategy book on a studio table against a quiet lagoon edge in Umm Al Quwain, a concept for this service. See the original work →
In short
The UAE government portal says Umm Al Quwain has a Sustainable Blue Economy Strategy to 2031 that aims to make it the capital of the blue economy and to triple its mangrove cover.A direction like that opens opportunities for businesses in food, tourism, services and supply, and it asks each one to say clearly where it fits. We offer brand strategy to Umm Al Quwain companies from our Sharjah office in Muweilah and run workshops at your premises. We have no office in Umm Al Quwain. We interview the people who know the business, look at the market you compete in and produce a short written strategy: who you serve, what you stand for and what to say and do next.
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What is included
What a brand strategy contains
We keep the output short enough to use. Depending on the business, it covers:
01
Diagnosis
What the business does well, where it loses customers and what the owner wants it to become.
02
Audience
The few kinds of customer who matter most, what they need and how they decide.
03
Competitor view
How nearby and online rivals describe themselves and where an opening remains.
04
Positioning
One sentence on who you are for and why you, with the proof behind it.
05
Messaging
The handful of points to repeat, in English and Arabic, and the tone to say them in.
06
Brand structure
For a business with several lines or companies, how they relate and what each is called.
07
Naming direction
Guidance on whether the name works, and on naming new products or branches.
08
Action plan
The first things to change in the identity, the website, the signs and the sales conversation.
When the strategy is settled and you want to see it designed, go to our brand identity design.
A strategy wall for Trus Holding, a concept for this service.
When it helps
Signs you need a strategy before design
01
You cannot describe the difference in a sentence.
If three staff give three answers to what makes you different, customers hear none of them.
02
You are thinking of a new logo.
A new logo cannot solve a position that is unclear. Strategy comes first, or the design is a guess.
03
A new market is opening to you.
The emirate’s blue economy strategy to 2031 (UAE government portal) may create new customers for businesses in food, hospitality and supply. They will ask what you offer in terms they understand.
04
You compete on price alone.
When buyers see no difference, price is all they compare. Strategy finds the reasons to choose you that are not discounts.
05
Several companies, one owner.
A group with several trading names needs a clear structure so that customers and suppliers know which does what.
06
Marketing keeps changing direction.
Each new agency or employee starts again from scratch. A written strategy gives the next one a starting point.
Process
How we work on brand strategy in Umm Al Quwain
Every project follows the same four stages. This is what they mean here. Read more about our process.
01
Diagnose
We begin with interviews: the owner, senior staff and a few customers or suppliers. We read your numbers, your current marketing and the sites of the businesses you are compared with, and we hold the first workshop at your premises in Umm Al Quwain or online.
02
Architect
We turn the findings into positioning, messaging and a structure for the brand. We test it by writing sample headlines, a sales opening and a profile paragraph, so you can hear the position and not only read it.
03
Deploy
We deliver a short written strategy and brief a designer, writer or marketer on how to use it. If you want us to carry on, the identity, website, signage and print can follow from it through Abcon Group.
04
Compound
Strategies need revisiting when the business changes. We schedule a review when you launch a product, open a branch or enter a new market, and update the document so it stays current.
Trus Holding colour swatches fanned on an oak table, ready for a brand strategy workshop, a concept for this service.The Trus Holding emblem on a navy board beside blank notes, mapped out during strategy, a concept for this service.
Selected work
Strategy work that carries to Umm Al Quwain
We have not written a strategy for an Umm Al Quwain client. These projects from our portfolio show strategy turned into an identity: a promise, a group structure, a family of brands, a name and an Arabic-led food brand.
What shapes the cost of a brand strategy in Umm Al Quwain
We quote every project after a first conversation, so the proposal matches what the business needs. These are the things that move the cost and the timeline most.
One company is a different job from a group with several brands.
Depth of research
Interviews, customer conversations and competitor review take time, and the number of people involved changes it.
Workshops
How many sessions you want at your premises rather than online.
Languages
Messaging written and tested in English and Arabic is more work than in one.
Naming
A naming project is scoped separately from the strategy.
Implementation
Design, website, signage and print that follow the strategy are quoted on top.
What clients say on Google
★★★★★5 out of 5 stars
Absolutely amazing experience working with this team. Their creativity, attention to detail, and understanding of branding is on another level. Highly recommended for anyone looking to elevate their brand presence.👍👍
We (Tayn Roastery) have been working with Abcon Branding for the past 4 years for social media management, packaging design, and printing services. Their team has always been professional, creative, and reliable with on-time delivery. We’ve been consistently happy with the quality of work and highly recommend them.
It is a short document that says who your business is for, why they should choose you and how you will say so, so every decision about design and marketing starts from the same answer.
Do small businesses need one?
They need the decisions, not always a thick document. For a small business we can run a short workshop and write a page or two.
Is it just a report that sits on a shelf?
It should not be. We end with the first actions to take and brief whoever is carrying them out, so the strategy shows up in the sign, the website and the sales conversation.
Will you work with our team?
Yes. We involve the people who sell, serve and decide, because they know things the owner may not.
Do you also design what follows?
We can, through our identity, website and campaign services, or hand the strategy to another team. It is written to be usable either way.
Can you hold the workshops in Umm Al Quwain?
Yes. We run the main workshops at your premises and use video for follow-ups. The Muweilah office in Sharjah is open to visits.
Do you speak to our customers?
If you agree, yes. A handful of short conversations with people who buy from you, and some who chose a competitor, tell us more than any survey. We keep their names private unless they say otherwise.
What should we share before a brand strategy project in Umm Al Quwain?
Send an overview of the business, your customer list or a description of them, current marketing, financial or sales trends you are happy to share and competitors you watch. Tell us who must agree the strategy.
Do you work with businesses in Abu Dhabi and the other emirates?
Yes. We work with businesses in Abu Dhabi, Ajman, Ras Al Khaimah, Fujairah and Umm Al Quwain from our head office in Al Qusais, Dubai, and our office in Muweilah, Sharjah. We do not have an office in Abu Dhabi. Meetings happen in person at either of our offices, or online, whichever suits the project. Abcon Group also works in Oman.
Preparing the first conversation? Build a brand project brief around your business challenge, audience and priorities.
