Let’s talk
← All work

Branding / Distribution

Trusline Distribution

A distribution-company identity with a blue parallel-line emblem and a clear two-line name. The presentation tests the system across colour variants, business cards, a staff card and exterior signage.

Trusline Distribution: brand application presentation, AI-generated illustrative cover
AI-generated illustrative presentation based on the original project artwork. See the original project materials below.

Project scope

The original client-supplied presentation documents the identity and its application mockups.

  • Emblem and wordmark
  • Colour palette and logo variants
  • Business cards, staff identity and signage

How the identity works

The design task

Connect the company name, staff identity and building presence through one consistent visual system, while keeping the symbol distinct from the wider Trus family of brands.

Give parallel strokes a recognisable turn

The emblem brings blue parallel strokes around a lighter curved accent. The construction and variant boards keep the form consistent beside the Trusline Distribution wordmark.

See the original board

Carry the identity from the card to the frontage

Blue, white and grey create a restrained corporate palette. The same lockup is used on the business cards, staff identity and building-signage presentation.

See the original board

What we built

A corporate identity documented through construction, colour, stationery, staff and signage boards.

The boards below are the original design pages from the supplied PDF presentation, including its application mockups.

Original source: ABCON NEW BRAND PORTFOLIO.pdf

Trusline Distribution: Primary Trusline Distribution identity
Primary Trusline Distribution identityThe blue line emblem sits beside the Trusline name and Distribution descriptor.
Trusline Distribution: Emblem construction
Emblem constructionThe construction board shows the proportions and alignment of the parallel-line symbol.
Trusline Distribution: Logo colour variants
Logo colour variantsThe identity is presented on light and dark fields in the original variant board.
Trusline Distribution: Corporate colour palette
Corporate colour paletteThe source establishes the blue, white and grey palette.
Trusline Distribution: Business card applications
Business card applicationsBlue and white business-card mockups carry the identity across the front and reverse.
Trusline Distribution: Staff identity application
Staff identity applicationThe branded lanyard and staff-card mockup extends the identity to a smaller everyday format.
Trusline Distribution: Building signage application
Building signage applicationThe original exterior mockup places the Trusline Distribution name and emblem on a blue fascia.

What does your brand need next?

Let’s talk about your project
Next projectSara’s Cash & Carry

Let’s talk

Tell us about your business.

You don’t need all the answers. A few lines about where you want to go is enough to start.

Your privacy

Choose what stays in your browser. You can browse the whole site and send an enquiry with optional analytics switched off.

Necessary

Always on

Remembers this choice for 180 days. Private admin sign-in uses a secure session for eight hours and a sign-in security cookie for ten minutes.

abcon_consent, abcon_admin_session, abcon_admin_login_csrf

Remembers a visit count for 90 days from your latest visit, and an entry page, referral hostname, campaign labels and up to eight pages viewed in this tab for 30 minutes. This context is attached to your enquiry only when you send one.

No advertising cookies or cross-site tracking. Turning this off clears the optional information in this browser. Context already sent with an enquiry stays with that enquiry.

abcon_visits cookie and abcon-entry-v1 session storage.

We use your contact details and message to respond to your enquiry. To ask about information you’ve sent, email info@abconbranding.com.