Branding / Food supply
Bettergrow
Bettergrow’s growth-led identity moves onto delivery vehicles through an orange-and-green palette, food imagery and connected English and Arabic side-panel treatments.
Project scope
- Brand identity application
- Vehicle livery
- Bilingual layout and information hierarchy
How the identity works
The design task
The supplied vehicle presentation connects Bettergrow’s name with its role as a food-supply partner. The design task is to make the business, offer and next contact point readable on a moving vehicle.
Connect the name with the offer
The side-panel designs combine the Bettergrow wordmark, food imagery and a short supply-partner message. Cream space separates that information from the green vehicle body.
See the original boardPlan each view of the vehicle
The supplied pages show English and Arabic side treatments and a rear view. The identifying palette remains consistent as the amount of available space changes.
See the original boardWhat we built
A vehicle-livery presentation with English and Arabic sides, a rear-panel information hierarchy and product imagery carried through the brand palette.
The boards below are the original design pages from the supplied PDF presentation, including its application mockups.
Original source: Bettergrow Vehicle Branding.pdf
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