Offices in Dubai (Al Qusais) and Sharjah (Muweilah), working across the UAE, including Abu Dhabi, and in Oman.
A TrusWorld bus shelter poster on a calm Abu Dhabi street, a concept for this service. See the original work →
In short
Campaigns in the capital are shaped by what a site will allow as much as by the idea.Advertising permits issued in Abu Dhabi grew 14% in the first half of 2026, and advertisements rose 26% in 2025, according to the Abu Dhabi Media Office (from our UAE statistics page), so the roads and screens are busy. Abcon Branding creates campaigns for Abu Dhabi advertisers from Dubai and Sharjah. We have no office there, so we take the brief and present routes at your premises and work online in between. Abcon Group includes Abjar Signboard Works, German Printing Press and advertising companies of its own, so artwork can go straight to fabrication and print.
Trusted by
What is included
From brief to installation
A campaign can use any of these parts, chosen to suit the offer and the budget:
01
Objective and audience
Who the campaign must reach, what it should make them do and how you will know it worked.
02
Creative routes
A short list of ideas, each with a headline, a visual and the logic behind it, so the choice is an informed one.
03
Site-led outdoor design
Hoardings, shelters, facades and wraps drawn to each location’s dimensions and how far away it is seen from.
04
Printed pieces
Flyers, inserts and booklets, run by German Printing Press or your own printer.
05
Screen and social formats
Banners, stories and short clips cut from the same visual idea.
06
Arabic and English lines
Headlines written for each language rather than carried across, with layouts reversed where needed.
07
Films and animation
Short pieces for screens, built on the same idea as the still work.
08
Proofing and seasonal versions
Owner-specific proofs, safe margins for trimmed edges and swappable lines, so one visual can change its message when an occasion arrives.
09
Artwork, approvals and fitting
Files prepared to each site’s specification, with permits and landlord consents listed in the scope and fabrication handled by Abjar Signboard Works if wanted.
A Gulf Treat bus shelter poster, a concept for this service.
When it helps
When an Abu Dhabi launch needs a campaign agency
01
The market is busy.
With permits and new licences both climbing, a launch competes with many others. A clear idea carries further than a larger placement.
02
Sites need consent.
Hoardings, facade signs and wraps need permission from the authority or the landlord. Learning what applies at the start prevents artwork being turned back late.
03
The campaign must span two emirates.
Advertisers often cover Abu Dhabi and Dubai together, so the idea, language and offer have to hold in both.
04
The Arabic line reads as a translation.
A phrase that works in English may fall flat in Arabic. Writing both from the beginning keeps the idea whole.
05
Formats multiply.
One idea has to fit a poster, a leaflet, a screen and a post. Without a key visual, each version drifts.
06
Fabrication changes the look.
Artwork that is crisp on a monitor can disappoint on a wall or a sign. Working with the maker early avoids the surprise.
Process
How we work on advertising agency in Abu Dhabi
Every project follows the same four stages. This is what they mean here. Read more about our process.
01
Diagnose
We agree the objective, audience, sites and dates at a meeting in your office or online, and review what you have run before and what competitors are showing.
02
Architect
We develop a short list of routes and mock them on real sites: a shelter, a facade, a feed and a leaflet. Arabic and English lines are written together.
03
Deploy
We prepare artwork to each site’s specification and oversee fabrication and print through Abcon Group or your suppliers, including fitting where you want it.
04
Compound
We review what the campaign delivered and keep the key visual for later bursts, adding formats as the offer evolves.
A backlit Gulf Treat poster in a bus shelter frame at blue hour, a concept for this service.A Snap Chay billboard poster close up beside a steel gantry, a concept for this service.
Selected work
Campaign creative from our portfolio
Campaigns that carry one idea across different formats. They illustrate our method and are not Abu Dhabi campaigns.
We quote every project after a first conversation, so the proposal matches what the business needs. These are the things that move the cost and the timeline most.
How many routes are explored and how much testing precedes production.
Number of formats
Each poster size, print piece, screen cut and film needs its own artwork.
Placement fees
The owners of outdoor, print and online space set their own rates, separate from ours.
Fabrication and fitting
Materials, size and location decide the production quote.
Consents
Sites that need permits add steps and sometimes fees.
Language work
Writing and checking Arabic and English lines, and adapting them for each audience.
What clients say on Google
★★★★★5 out of 5 stars
I worked with them for my new startup. They supported me from my logo branding, product photography, website creation to marketing campaigns. Amazing team. Highly recommended.
Very professional work, they choose quality over quantity all the time, creative and innovative , love the fact that they include their own opinions and give me honest feedback, helps with improving business and business development.
We take the brief and present routes at your premises, then work online. The meeting plan is part of the proposal.
Can you manage outdoor advertising in Abu Dhabi?
Yes. We design for each site and prepare artwork to its specification, and Abjar Signboard Works can fabricate and fit. We list the permits and consents at the start, and you or the landlord apply for them.
Can you write headlines in Arabic?
Yes. Arabic and English lines are written side by side and adapted rather than translated, and you approve the final wording.
Do you book the media space?
We plan where the campaign should run and prepare the briefs for the media owners. You or your media buyer books the space unless we agree otherwise in the proposal.
Can one campaign run across Dubai and Abu Dhabi?
Yes. We plan the creative to hold in both emirates and adjust offer, sites and timing for each.
Do you make films and animation?
Yes. Short films and animation are cut from the campaign idea for screens, social platforms and events.
What if a site owner sends our artwork back?
Owners sometimes return files over margins, type size or content rules. We build artwork with trim, bleed and legibility in mind, check it against the owner’s specification before submission and amend it if a revision is requested.
Can the campaign follow a seasonal or event theme?
Yes. Conferences, exhibitions, national occasions and religious seasons all give natural hooks. We plan the artwork so the same visual can carry a different line when the occasion changes.
What should we share before an advertising project in Abu Dhabi?
Share the objective, audience and offer, key dates, your brand files and past campaigns. Tell us which sites or media you are weighing and who signs off.
Do you work with businesses in Abu Dhabi and the other emirates?
Yes. We work with businesses in Abu Dhabi, Ajman, Ras Al Khaimah, Fujairah and Umm Al Quwain from our head office in Al Qusais, Dubai, and our office in Muweilah, Sharjah. We do not have an office in Abu Dhabi. Meetings happen in person at either of our offices, or online, whichever suits the project. Abcon Group also works in Oman.
Preparing the first conversation? Build a brand project brief around your business challenge, audience and priorities.
