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Branding / Chocolate spread

Choco Moments

A chocolate-spread identity with playful Choco lettering, a quieter Moments wordmark and a warm palette carried through jars and campaign artwork.

Choco Moments branding by Abcon

Project scope

  • Wordmark
  • Colour system
  • Jar packaging and campaign artwork

How the identity works

The design task

The original identity story centres on small moments of enjoyment. The design task is to give the product an approachable character while keeping the brand and product names distinct.

Balance playfulness with clarity

The outlined Choco lettering curves beside the simpler Moments name. The product labels use a stronger display treatment for Choco Butter while keeping the brand visible above it.

See the original board

Carry one palette through packaging and communication

Chocolate brown, cream and warm orange connect the jars with the supplied campaign artwork. The visual continuity comes from the colour and product treatment, not a different logo for each scene.

See the original board

What we built

A wordmark system, chocolate-and-cream palette with orange accents, jar-label applications and a family of campaign visuals.

The boards below are the original design pages from the supplied PDF presentation, including its application mockups.

Original source: Choco Moments.pdf

Choco Moments: Jar-label range
Jar-label rangeOriginal jar mockups show the Choco Butter product label repeated across the shelf composition.
Choco Moments: Primary wordmark
Primary wordmarkPlayful outlined Choco lettering sits beside the simpler Moments name.
Choco Moments: Identity rationale
Identity rationaleThe supplied board explains the connection between the lettering and everyday moments.
Choco Moments: Product still life
Product still lifeA supplied jar mockup places the spread beside toast and nuts.
Choco Moments: Colour palette
Colour paletteChocolate brown, cream and warm accent colours form the palette.
Choco Moments: Campaign artwork: Energy
Campaign artwork: EnergyAn original campaign visual pairs the product with an Energy headline. This is campaign artwork, not evidence of a health outcome.
Choco Moments: Campaign artwork: Nutrients
Campaign artwork: NutrientsAn original product campaign visual uses the Nutrients headline. The case study reports the design, not a verified nutrition claim.
Choco Moments: Campaign artwork: Taste
Campaign artwork: TasteThe supplied campaign visual continues the same product and typography treatment.

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Next projectJumanah Foods

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