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Case studyBranding

IdentityColourStationeryDigital

News and social media

Gulf Titles

Opening frame of the Gulf Titles brand film

Gulf Titles brand film. Motion film made from the original Gulf Titles identity boards and brand applications.

Overview

An identity for Gulf Titles, a Malayalam social media channel sharing news and updates from the Gulf countries, under the line "Echoes of the Emirates".

The presentation builds the symbol from sound and speech, sets a violet palette and IBM Plex Sans, and applies the system to outdoor ads, staff ID, merchandise and social and video screens.

BriefGulf Titles shares news and updates from Gulf countries with a Malayalam audience. The design task is to give the channel one recognisable identity across the video, social and physical formats in its presentation.

Services

Scope

  • Symbol and wordmark
  • Colour and typography
  • Outdoor, merchandise, social and video applications

Sources

A presenter in a dark blazer, seen from the chest down, holds a violet microphone with a cube flag carrying the white Gulf Titles symbol and name, in front of violet acoustic panels.
Presenter with the cube micThe Gulf Titles identity in a lifestyle photograph of a presenter holding a branded microphone cube.

How to read this deck

The deck pairs the client’s original presentation boards with new application scenes that show the identity in use.

Some of the older boards have been redrawn. Each one sits where the original stood, with the real original design in its corner and a View original button to open it in full.

Chapter 01

Concept and inspiration

A symbol made of sound

The construction board builds the mark from sound frequency, a microphone and speech, combined with the letter G. It works as a full logo and as an app icon.

Gulf Titles: Brand story
Brand storyThe line "Echoes of the Emirates" beside a description of the channel and its mission.

Chapter 02

How the logo was formed

Gulf Titles: Symbol construction
Symbol constructionThe mark is built from sound frequency, a microphone and speech around the letter G.

Chapter 04

Logo variations

The U-shaped G symbol with its sound-wave bars in white, enlarged and cropped off the edge of a violet field.
Symbol on violetThe Gulf Titles identity as the symbol cropped large on violet.

Chapter 05

Colour

  • Accent#A040F4
  • Surface#260A3F
  • Ink#FFFFFF

Colours sampled from the original identity boards.

Gulf Titles: Colour palette
Colour paletteVeronica (#A040F4), Russian Violet (#260A3F) and white, with RGB and CMYK values.
Four vertical panels of violet, Russian Violet, white and black, each with the Gulf Titles logo in a readable colour.
Logo on colourThe Gulf Titles identity on four panels of violet, Russian Violet, white and black.
Painted patches of bright violet, deep Russian violet and white on a clean plaster wall with fabric and paper swatches taped beside them and a brush on a paint tin.
Violet and purple in materialsThe Gulf Titles identity: the brand bright violet, deep Russian violet and white as painted patches and swatches.

Chapter 06

Typography

Gulf Titles: Typography
TypographyIBM Plex Sans in light, regular, medium, semibold and bold.

Chapter 07

Pattern and graphic elements

A repeat built from the symbol's stacked bars and cup shape in tone-on-tone violet, with a small app icon badge.
PatternThe Gulf Titles identity as a repeat pattern built from the symbol, since the original boards do not include one.
A parcel wrapped in deep purple paper printed with the violet Gulf Titles symbol pattern and sealed with a round white sticker on an oak counter, with a hand resting on its corner.
Pattern on wrapping paperThe Gulf Titles identity: the symbol pattern as wrapping paper around a parcel.
A violet fabric backdrop printed with the Gulf Titles symbol pattern hung on a stand in a studio, with a wrinkle line, clamps and a light stand at the edge.
Pattern on a studio backdropThe Gulf Titles identity: the symbol pattern printed on a fabric backdrop panel being hung in a studio.

Chapter 08

Stationery

A stack of deep violet and white Gulf Titles business cards on a clean dark slate surface in raking light.
Gulf Titles: Business card mockups
Business card mockupsViolet and white business cards with the symbol.
Business cardsThe Gulf Titles identity on a stack of business cards.
Business cards, letterhead, envelope and a staff ID on a violet lanyard with the Gulf Titles symbol on a dark concrete surface.
StationeryThe Gulf Titles identity as business cards, letterhead, envelope and staff ID.
A new white Gulf Titles staff ID badge with the violet symbol and blank lines on a violet lanyard with a silver clip, lying on a dark walnut desk beside a black pen.
ID badge on a lanyardThe Gulf Titles identity: a staff ID badge with no photo on a violet lanyard lying on a desk.

Chapter 09

Signage and spaces

A media studio entrance at dusk with the Gulf Titles logo glowing violet above a polished dark glass door, a potted plant and a clean stone step.
Studio entrance at duskThe Gulf Titles identity on an illuminated studio entrance at dusk.
A freshly painted violet corridor wall in a news studio with the white Gulf Titles wordmark and symbol, a cable tray overhead and a lit studio at the end of a polished concrete floor.
Studio corridor wallThe Gulf Titles identity: the white logo on a violet studio corridor wall.
A small office reception with a dark purple wall carrying the white dimensional Gulf Titles logo above a desk with a plant and a visitor sign-in tablet.
Reception wallThe Gulf Titles identity: a reception wall with the dimensional logo in a small office.

Chapter 10

Uniforms and merchandise

A person from the chin down wearing an oversized violet Gulf Titles tee with a three-bar graphic in a bright gallery space.
Gulf Titles: T-shirt mockup
T-shirt mockupA dark violet T-shirt with the logo and an enlarged symbol.
Oversized violet teeThe Gulf Titles identity on an oversized violet tee.
A white canvas tote with the violet Gulf Titles wordmark and symbol hanging from a hand on a pavement, a coffee cup and a laptop corner showing from the bag.
Tote bag on the walk to workThe Gulf Titles identity: a white tote with the violet logo carried on a Media City pavement.
A dark violet t-shirt with the small white Gulf Titles symbol and wordmark on the chest hanging from a hook on a white wall beside a dressing-room mirror with round bulbs.
Violet tee on a hookThe Gulf Titles identity: a dark violet t-shirt with the small logo hanging on a hook in a dressing room.

Chapter 11

Digital

Gulf Titles: Video player mockup
Video player mockupA laptop showing a Gulf Titles video with the logo on screen.
Gulf Titles: Social and app mockups
Social and app mockupsA social profile, app icon, browser tab and phone story in the violet system.
A hand holding a phone that shows a Gulf Titles Instagram grid of violet symbol tiles and studio scenes.
Instagram gridThe Gulf Titles identity as an Instagram grid on a phone.
Gulf Titles: Video page mockup
Video page mockupA video page layout with the Gulf Titles channel and a presenter.

Chapter 12

The brand in the world

Gulf Titles: Applications overview
Applications overviewID badge, business cards, smartwatch, phone, tote bag, microphone and T-shirt in violet.
A violet-lit news studio at night with the Gulf Titles sound-bar symbol and wordmark on the back wall, a glossy desk with a microphone and laptop, and the Dubai skyline in the window.
Gulf Titles news studioThe Gulf Titles identity on a news and video studio at night.
A tall deep violet roadside billboard showing the Gulf Titles symbol and wordmark beside a Dubai skyline at dusk, with light trails on the road below.
Billboard on the highway at duskThe Gulf Titles identity on a roadside billboard at dusk.
A violet news SUV with the white Gulf Titles symbol and wordmark on its door and a satellite dish on the roof, parked on clean dry paving with the Dubai skyline behind.
News vehicle at the waterfront at duskThe Gulf Titles identity on a news-gathering vehicle at a waterfront at dusk.
A violet enamel lapel pin of the Gulf Titles sound-bar G symbol on dark violet wool, with a second pin on a white card behind.
Enamel pin of the symbolThe Gulf Titles identity on an enamel lapel pin of the symbol on violet wool.

Chapter 13

In people’s hands

  • A person in a white shirt wears a violet lanyard and a Gulf Titles badge and carries a black notebook, with a lit conference stage behind.
    Press badge at the conferenceThe Gulf Titles identity in a lifestyle photograph of a press badge at a conference.
  • A camera operator in a dark violet t-shirt with a small Gulf Titles logo on the chest holds a shoulder camera in front of purple stage lights.
    Camera operator in the Gulf Titles teeThe Gulf Titles identity in a lifestyle photograph of a camera operator filming at an event.
  • Two people at a dark podcast desk, seen only as hands and sleeves, with two violet-windscreen microphones, headphones, two mugs and a small violet Gulf Titles card stand.
    Hands over the podcast deskThe Gulf Titles identity in a lifestyle photograph of a podcast desk with gesturing hands.
  • A Gulf Titles badge on a violet lanyard beside a spiral notebook, a pen, a phone and a coffee cup on a dark wooden desk.
    Badge and notebookThe Gulf Titles identity in a lifestyle photograph of a press badge and notebook on a desk.
  • A person in a dark jacket, seen from behind, carries a white canvas tote with the violet Gulf Titles logo through a purple-lit event hall.
    Tote at the eventThe Gulf Titles identity in a lifestyle photograph of a tote bag carried through an event hall.

Chapter 14

Campaign

Violet across every screen

The colour board names Veronica (#A040F4) and Russian Violet (#260A3F) with white, and the type board sets IBM Plex Sans. The bus-shelter ad, ID card, video player and social profile all use them.

A violet Gulf Titles advert in a lit bus shelter at dusk with the headline Your Trusted Source for UAE Updates, on a clean street with the skyline behind.
Gulf Titles: Bus shelter advertising mockup
Bus shelter advertising mockupAn outdoor ad reading "Your Trusted Source for UAE Updates" with the violet identity.
Bus shelter advert at duskThe Gulf Titles identity, remastered from the original board of bus shelter advert, as a photograph of the bus shelter advert at dusk.
A new Gulf Titles hoarding with the white wordmark and symbol and the symbol pattern wrapped on a construction-site fence, with a crane and skyline behind.
Hoarding beside a building siteThe Gulf Titles identity: a printed hoarding on a construction-site fence.
Three backlit street posters on a clean Dubai pavement at blue hour carrying the Gulf Titles logo, the symbol with the line Echoes of the Emirates, and a studio microphone.
Street posters at blue hourThe Gulf Titles identity on three backlit street posters at blue hour.

About this deck

What we built

A sound-and-speech G symbol, violet colour system and IBM Plex Sans typography, applied to social profiles, video screens, outdoor advertising and merchandise.

About the originals

The original boards are from Abcon’s original project presentation and include application mockups.

What does your brand need next?

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