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Branding / Mobile vending

Modern Vending

A Modern Vending vehicle presentation that combines a red branded van with the vending unit itself, using English and Arabic messaging across its sides and roof.

Modern Vending branding by Abcon

Project scope

  • Vehicle identity application
  • Bilingual messaging layout
  • Side and roof graphics

How the identity works

The design task

A mobile vending business needs the vehicle to explain what it does as well as carry its name. The design task is to connect the functional vending opening with a recognisable branded exterior.

Let the vehicle explain the service

The supplied mockups place the vending unit within the van’s side. The red body, white naming and short snack message connect the working surface with the brand.

See the original board

Use every viewing angle deliberately

The presentation includes alternate language treatments and a roof graphic. The red pattern and white typography carry the same identity into views with different proportions.

See the original board

What we built

A vehicle identity application with side, front and roof views, bilingual messaging and contextual street mockups.

The boards below are the original design pages from the supplied PDF presentation, including its application mockups.

Original source: MODERN VENDING BEHANCE.pdf

Modern Vending: Vehicle identity opening
Vehicle identity openingThe original presentation combines the red van and its vending unit.
Modern Vending: Street application
Street applicationA supplied street-scene mockup shows the vending side of the vehicle.
Modern Vending: Arabic application in context
Arabic application in contextThe alternate side treatment carries Arabic messaging.
Modern Vending: Vending-side design
Vending-side designA clear studio mockup shows the vending unit within the branded van.
Modern Vending: Alternate side design
Alternate side designThe opposite side retains the red pattern and bilingual identity.
Modern Vending: Roof graphic
Roof graphicThe top view uses a large snack message within the red pattern.

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