Supermarket
Talal Market
Talal Market brand film. Motion film of the Talal Market vehicle livery, from the original boards and the vehicle at work.
Overview
A green delivery van for Talal Market that turns the side of the vehicle into an advert for the store’s rewards app, in English on one side and Arabic on the other.
BriefTalal Market’s vans drive through the neighbourhoods its stores serve. The livery had to name the market clearly and give passers-by one reason to download the loyalty app, in both languages.
Services
Scope
- Vehicle livery
- Bilingual layout and information hierarchy
- Loyalty app message
How to read this deck
The deck pairs the client’s original presentation boards with new application scenes that show the identity in use.
Chapter 01
On the road
Chapter 02
Two languages, one livery
Both languages, the same structure
The Arabic side mirrors the English layout: wordmark, rewards line, graphic and app badges sit in the same order on the bright green body.
Chapter 03
Read at a glance
One offer, read from the pavement
Each side pairs the white Talal Market wordmark with a single line, “Shop and get Instant Rewards!”, and a graphic of gifts bursting from a phone, so the app offer reads at a glance.
Chapter 04
On the job
About this deck
What we built
A bilingual van livery with the wordmark and rewards line on each side, a gifts-from-a-phone graphic, a door emblem with contact details and on-road presentation mockups.
About the originals
The original boards are the original design pages from the supplied PDF presentation, including its application mockups.
