Fresh food
iD Fresh Food
iD Fresh Food brand film. Motion film of the iD Fresh Food vehicle livery, from the original boards and the vehicle at work.
Overview
A deep green delivery van for iD Fresh Food that shows the packs it carries, with “Fresh food on board” in English and Arabic and line drawings of the dishes along the body.
BriefiD Fresh Food’s vans deliver chilled batter and breads to stores across the UAE. The livery had to show what is inside, name the brand, and look as fresh as the products.
Services
Scope
- Vehicle livery
- Bilingual layout and information hierarchy
- Product pack placement
How to read this deck
The deck pairs the client’s original presentation boards with new application scenes that show the identity in use.
Chapter 01
On the road
Chapter 02
Two languages, one livery
A calm green that reads fresh
One deep green covers the van, with the white iD roundel near the cab and faint line drawings of dishes along the lower body. The rear repeats the roundel and the bilingual line.
Chapter 03
Every side of the vehicle
Chapter 04
Read at a glance
Show the product, not just the name
Each side carries a real pack, Idly and Dosa batter on one side and Malabar Parota on the other, framed like a window into the van, beside the “Fresh food on board” message.
Chapter 05
On the job
About this deck
What we built
A van livery with product-pack windows on each side, a bilingual “Fresh food on board” message, the iD roundel, food line drawings and a matching rear, presented on Dubai streets.
About the originals
The original boards are the original design pages from the supplied PDF presentation, including its application mockups.
