Print design / Product distribution
SAPCO
A SAPCO category-and-brand portfolio that turns a broad product range into organised editorial spreads, with distinct sections for brands, FMCG and product categories.
Project scope
- Product portfolio design
- Brand and category hierarchy
- Editorial print layout
How the publication works
The design task
A broad product portfolio can be difficult to navigate. The design task is to organise the range so a reader can move from the company introduction to a relevant brand or category.
Organise before adding detail
The supplied spreads separate the company introduction, in-house brands and FMCG information. The hierarchy gives different kinds of content their own role.
See the original boardMake categories visible
Product photography and large category headings give the groceries, disposables and dairy sections distinct entry points. The layout connects a broad range without presenting every item in the same uninterrupted list.
See the original boardWhat we built
A printed portfolio structure with company information, in-house brands and category spreads for products including groceries, packaging and dairy.
The boards below are the original design pages from the supplied PDF presentation, including its application mockups.
Original source: SAPCO PROFILE.pdf
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