Print design / Product catalogue
Trusbrands
A Trusbrands product catalogue with a clear corporate introduction and distinct product-brand spreads, presented through an orderly blue-and-white editorial system.
Project scope
- Product catalogue design
- Brand and product hierarchy
- Corporate editorial layout
How the publication works
The design task
A catalogue containing several brands needs both a company story and a clear product structure. The design task is to help the reader understand the business without losing the individual brands within it.
Establish the company before the range
The supplied catalogue opens with the company introduction, mission and vision, followed by brand information. That sequence gives the product pages a business context.
See the original boardGive each product brand its own space
Premia, Afdal and the personal-care range appear in distinct spreads. Product imagery and brand colours provide the variation while the catalogue maintains a common editorial structure.
See the original boardWhat we built
A catalogue presentation covering company information, mission and vision, brand introduction, product spreads and contact material.
The boards below are the original design pages from the supplied PDF presentation, including its application mockups.
Original source: TRUSBRANDS PROFILE.pdf
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