Case studyBranding

IdentityColourPatternStationeryEnvironment

Media identity

Gulf Treat

Gulf Treat brand film. Motion film made from the original Gulf Treat identity boards and brand applications.

Overview

A Gulf Treat identity built around a compact G symbol, a stacked wordmark and a red-to-pink palette.

The presentation follows the system from business cards and microphone branding to a building-signage mockup.

BriefA media identity moves from a small microphone flag to a large sign. The design task is to make the name and symbol work together at those very different scales.

Services

Scope

Logo and symbol
Colour and pattern
Stationery, microphone branding and signage applications

Sources

Two hosts in headphones, seen from behind, sit at a round table with boom-arm microphones carrying red Gulf Treat cube flags and windscreens, in front of a black acoustic foam wall with a red light strip. — **Two mics at the podcast table**The Gulf Treat identity in a lifestyle photograph of two hosts at a podcast table with branded microphones.

How to read this deck

The deck pairs the client’s original presentation boards with new application scenes that show the identity in use.

Some of the older boards have been redrawn. Each one sits where the original stood, with the real original design in its corner and a View original button to open it in full.

Chapter 01

Concept and inspiration

Gulf Treat: Symbol inspiration — **Symbol inspiration**The presentation brings together the letter G and eagle imagery as references for the symbol.

Gulf Treat: Gulf Treat letter and eagle inspiration — **Gulf Treat letter and eagle inspiration**The client presentation combines the letter G and eagle imagery on red and pink panels.

Chapter 02

How the logo was formed

Logo constructionConstruction study of the Gulf Treat logo, showing its geometry and clear space.

Chapter 03

The logo

Colour identityA white logo sits on the red-to-pink palette, with an enlarged symbol in the background.

CoverThe Gulf Treat identity as a brand book cover on its red-to-pink gradient.

Primary Gulf Treat identity in the client portfolioThe white Gulf Treat name and curved G symbol sit on a red-to-pink field with a large letter G behind them.

Chapter 04

Logo variations

Monochrome logo versionsWhite-on-black and black-on-white versions show the stacked wordmark beside the curved G symbol.

The swirl G symbol in a red-to-pink gradient, enlarged and cropped off the edge of a black field. — **Symbol on black**The Gulf Treat identity as the swirl symbol cropped large on black.

Chapter 05

Colour

Accent#F50A3A
Surface#2B0610
Ink#FFFFFF

Colours sampled from the original identity boards.

Logo on colourThe Gulf Treat identity on four panels of gradient, black, white and pink.

Painted patches of red, hot magenta, black and white on a clean plaster wall with paper stock swatches taped beside them and a brush on a red paint tin. — **Red gradient in materials**The Gulf Treat identity: the brand red, hot magenta, black and white as painted patches and paper stock.

Print proofs and colour guideThe Gulf Treat identity: gradient print proofs and a colour guide beside a red microphone cube on a studio table.

Chapter 06

Pattern and graphic elements

Gulf Treat: Pattern from the symbol — **Pattern from the symbol**The G symbol repeats across a red-to-pink field, extending the identity beyond the full logo.

The swirl symbol tiled edge to edge in light pink on the red-to-pink gradient, with a small symbol badge. — **Pattern**The Gulf Treat identity as a repeat swirl pattern with a small symbol badge.

Gulf Treat: Gulf Treat pattern presentation — **Gulf Treat pattern presentation**A small G symbol appears beside the repeating red-and-pink motif in the complete PDF board.

Chapter 07

Packaging

A black microphone with a red Gulf Treat cube flag sitting in grey cut foam inside an open black flight case with a coiled cable, on a clean studio floor. — **Microphone in its flight case**The Gulf Treat identity: the branded red microphone cube in the foam of a black flight case.

A hand carrying a black microphone with a red Gulf Treat cube flag down a dark studio corridor with acoustic foam walls. — **Mic cube carried out of the studio**The Gulf Treat identity: a microphone with the red cube flag carried by hand in a corridor.

Gulf Treat: Gulf Treat recording booth — **Gulf Treat recording booth**The Gulf Treat identity on a studio microphone in a recording booth.

Chapter 08

Stationery

Gulf Treat: Business cards and standalone symbol — **Business cards and standalone symbol**Red and white business-card mockups pair the full Gulf Treat name with a compact G icon.

StationeryThe Gulf Treat identity as business cards, letterhead, envelope and folder.

A red Gulf Treat business card held over a white card on a walnut desk, with a black pen beside them. — **Business cards on a desk**The Gulf Treat identity: two business cards on a walnut desk.

Chapter 09

Signage and spaces

A black louvered Gulf Treat sign with glossy red letters and the swirl symbol in front of a glass tower at dusk. — **Building-signage mockup**The stacked name and symbol are shown as red and pink lettering against a dark building frontage.

Gulf Treat: Building-signage mockup — **Building-signage mockup**The stacked name and symbol are shown as red and pink lettering against a dark building frontage.

A red swirl symbol painted large on a clean white corridor wall beside charcoal acoustic panels, with a cable tray, a door and a red-lit studio at the end. — **Studio corridor wall**The Gulf Treat identity: the swirl symbol painted on a studio corridor wall beside acoustic panels.

Gulf Treat: Gulf Treat frontage presentation — **Gulf Treat frontage presentation**The red-and-pink name and symbol appear on a dark building-signage mockup in the client PDF.

Chapter 10

Uniforms and merchandise

Gulf Treat: Studio microphone application — **Studio microphone application**A microphone-windscreen mockup uses the red Gulf Treat name and symbol on black.

A black hoodie on a hanger, a white tote with a red swirl and a black cap on an oak bench against a red-to-pink gradient wall. — **Merch**The Gulf Treat identity on a hoodie, a tote and a cap.

Gulf Treat: Studio microphone presentation — **Studio microphone presentation**The Gulf Treat identity appears on a black microphone windscreen beside an orange wall and acoustic foam.

Chapter 11

Digital

A hand holding a phone that shows a Gulf Treat Instagram grid of gradient swirl tiles and studio microphones. — **Instagram grid**The Gulf Treat identity as an Instagram grid on a phone.

Reel frame on a phoneThe Gulf Treat identity: a single story frame on a phone in a parked car.

Gulf Treat: Gulf Treat microphone application — **Gulf Treat microphone application**The Gulf Treat identity on a microphone flag.

Chapter 12

The brand in the world

Gulf Treat broadcast studioThe Gulf Treat identity on a broadcast studio set with the wordmark wall and branded microphone flags.

A hand holding a phone that shows a red-to-pink Gulf Treat app icon with the white swirl G and a grid of pattern, solid and symbol tiles. — **Social profile in hand**The Gulf Treat identity on a phone showing the app icon and a pattern-and-symbol social grid.

Promenade lamp-post bannersThe Gulf Treat identity on lamp-post banners on a Dubai waterfront promenade at sunset.

A close-up of a new matte black card with the swirl G symbol hot-foil stamped in a red-to-pink gradient, with a glossy red card at the edge. — **Foil-stamped G symbol**The Gulf Treat identity on a black card with the symbol hot-foil stamped in red and pink.

Chapter 13

In people’s hands

Street interview at duskThe Gulf Treat identity in a lifestyle photograph of a street interview on a waterfront promenade.
Press badge at the eventThe Gulf Treat identity in a lifestyle photograph of a press badge and microphone at a media event.
Crew carrying the kitThe Gulf Treat identity in a lifestyle photograph of a crew member carrying a flight case.
Windscreen against the foamThe Gulf Treat identity in a lifestyle photograph of a branded microphone against acoustic foam.
A card held out at the eventThe Gulf Treat identity in a lifestyle photograph of a business card held out at a media event.

Gulf Treat: Interview microphone application — **Interview microphone application**A red microphone-flag mockup carries the white wordmark and symbol together.

Gulf Treat: Interview microphone and repeat pattern — **Interview microphone and repeat pattern**The full client board places the branded interview microphone beside a red-and-pink repeat-pattern panel.

Chapter 14

Campaign

Bus shelter poster, Al BarshaThe Gulf Treat identity: a red backlit bus shelter poster in Al Barsha.

Hoarding beside a building siteThe Gulf Treat identity: a printed hoarding on a construction-site fence.

Street postersThe Gulf Treat identity on three backlit street posters at blue hour.

About this deck

What we built

A G-and-eagle symbol, stacked wordmark, red-to-pink treatment and repeat pattern, with business-card, microphone and building-signage applications.

What this case establishes

The presentation establishes a coordinated identity: a compact symbol, full-name lockup, colour and monochrome versions, a repeat pattern and application mockups. It documents the design system; audience research, launch performance and commercial results are not included in this source.

About the originals

The original boards are from Abcon’s original project presentation and include application mockups.

What does your brand need next?

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