Packaging / Fast-food packaging

Kukit Packaging

Kukit’s yellow-and-green identity becomes a connected takeaway range, from fries and fried chicken to bags, burger wraps and drink cups.

Project scope

Abcon Group venture

Packaging system
Food and drink containers
Carry bags and wrapping applications

How the packaging works

The design task

The Kukit identity needs to stay recognisable through the whole food order. The design task is to adapt the playful name, colour and motif to small sleeves, larger boxes and transparent drink cups.

Keep the name visible as the shape changes

The larger boxes use an oversized crop of the name while smaller containers use the full logo. Both retain the green-and-yellow identity.

See the original board

Use the motif as a connecting element

The repeat motif appears on wraps, cartons and carrier bags. Transparent cups adapt the same colours into a different printing context.

See the original board

What we built

A packaging presentation covering takeaway boxes, fries sleeves, carriers, a chicken bucket, wraps, drink cups and a burger carton.

The boards below are the original design pages from the supplied PDF presentation, including its application mockups.

Original source: Kukit Packaging.pdf

Explore the Kukit brand identity →

Kukit Packaging: Packaging identity — **Packaging identity**The Kukit wordmark and motif introduce the green-and-yellow range.

Kukit Packaging: Takeaway box — **Takeaway box**A green box uses a large yellow crop of the name.

Kukit Packaging: Fries sleeve — **Fries sleeve**A smaller green sleeve keeps the full logo visible.

Kukit Packaging: Paper carrier — **Paper carrier**A handled bag uses the yellow name on green.

Kukit Packaging: Chicken bucket — **Chicken bucket**The supplied bucket mockup extends the system to a rounded format.

Kukit Packaging: Open food tray — **Open food tray**An open tray carries the motif and cropped wordmark.

Kukit Packaging: Folded paper bag — **Folded paper bag**A second bag format repeats the same name and motif.

Kukit Packaging: Burger wrapping — **Burger wrapping**Branded sheets and wrapped burgers show the system in a food presentation.

Kukit Packaging: Meal-box application — **Meal-box application**A food-filled box demonstrates the logo across another carton format.

Kukit Packaging: Cold-drink cups — **Cold-drink cups**Transparent cups adapt the yellow-and-green identity.

Kukit Packaging: Burger carton — **Burger carton**The repeated motif covers a folded burger box.

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