Website / Flooring
Tree Ring
A flooring website that combines a clear product proposition with interior photography, then introduces supporting product and service information.
Project scope
- Website design
- Homepage composition
- Content and navigation hierarchy
From the business to the screen
The design task
A flooring choice is easier to understand when the material can be imagined in a room. The design task is to connect the product category with an interior setting and a clear route into the offer.
Show the material in context
The original capture places an interior photograph beside the flooring headline. The visitor can understand the product through the room rather than an isolated swatch.
See the original boardBreak the offer into readable layers
The opening pairs a short heading and paragraph with an accent-colour action. A supporting strip below groups additional information without crowding the hero.
See the original boardWhat we built
A homepage composition with an interior photograph, flooring introduction, action and supporting information strip.
The image below is the original website capture from Abcon’s portfolio. The client site may have changed since this presentation.
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