Branding / Cafeteria

Al Mamzar

A cafeteria identity built around a segmented citrus symbol, a bold wordmark and a vivid orange palette. The original boards show how the same mark works across boxes, gable packaging and carry bags.

AI-generated illustrative presentation based on the original project artwork. See the original project materials below.

Project scope

The original client-supplied presentation documents the identity and its application mockups.

Citrus emblem and wordmark
Colour and graphic pattern
Takeaway boxes and carry bags

How the identity works

The design task

Build an identity that reads clearly on takeaway packaging and remains recognisable when the print changes from full colour to a single ink on kraft paper.

Give the food identity a compact symbol

A segmented half-citrus shape sits beside the bold ALMAMZAR name. The source also develops the citrus form into a repeat pattern, giving the identity a second graphic scale.

See the original board

Adapt the mark to the material

The full-colour system appears on orange boxes, while a black version of the logo is used on the kraft bag. The shape and name remain consistent across those changes in surface and printing.

See the original board

What we built

A logo and pattern system demonstrated on a coordinated takeaway packaging range in seven original boards.

The boards below are the original design pages from the supplied PDF presentation, including its application mockups.

Original source: ABCON NEW BRAND PORTFOLIO.pdf

Al Mamzar: Primary Al Mamzar identity — **Primary Al Mamzar identity**The orange ALMAMZAR wordmark and segmented citrus emblem in the original logo board.

Al Mamzar: Symbol development — **Symbol development**The source presents the visual references and construction behind the citrus emblem.

Al Mamzar: Citrus repeat pattern — **Citrus repeat pattern**Orange citrus segments form a repeat pattern derived from the identity.

Al Mamzar: Takeaway box mockups — **Takeaway box mockups**The orange box applications show the wordmark and citrus symbol in white.

Al Mamzar: Gable-handle packaging — **Gable-handle packaging**The same identity appears on orange gable-handle carry boxes in the original mockup.

Al Mamzar: Printed carry bag — **Printed carry bag**The source shows the orange identity applied to a transparent carry bag.

Al Mamzar: Kraft paper bag — **Kraft paper bag**A black logo on kraft paper demonstrates a single-colour version of the packaging identity.

What does your brand need next?

Let’s talk about your project

Next projectTrusline Distribution