Restaurant and cafeteria
Al Ijaza
Overview
A story-led website for a Jumeirah cafeteria open since 1990, built on hand-drawn illustration, a bold red headline voice and a menu, history and collaborations told in one scroll.
BriefAl Ijaza is known across Dubai as a roadside cafeteria people return to for decades. The website had to carry that affection and its history, while still getting a hungry visitor to the menu and an online order quickly.
Services
Scope
- Website design
- Homepage composition
- Content and navigation hierarchy
Sources
Live capture
Scroll the live site
Live capture of alijazagroup.com, captured 6 October 2026. The client site may have changed since.
How to read this deck
The deck pairs the client’s original presentation boards with new application scenes that show the identity in use.
Chapter 01
Digital
Open with a feeling, not a menu
The homepage opens on “Some places feed people.” in large red type over a cream grid, with line drawings of the original cafeteria and the Dubai skyline either side. The order button sits in the header from the first screen.
Tell the history in scenes
Hand-drawn moments (a sandwich after a beach drive, a fresh juice on a warm evening, a midnight stop) lead into a 1990 timeline, a menu carousel and the brand’s collaborations and press coverage.
About this deck
What we built
A single-scroll website with an illustrated opening, a story chapter, a menu carousel, a 1990 timeline, collaborations and press sections, and an order button that stays in the header.
About the originals
The original website capture is from Abcon’s portfolio. The client site may have changed since this presentation.
