Food group holding company
Bettergrow Holding
Overview
A corporate website for the group behind Bettergrow, opening on a dark field of nuts and spices and explaining a food ecosystem from sourcing and manufacturing to retail and consumer brands.
BriefBettergrow Holding brings several food businesses under one group. The website had to explain how those businesses connect, introduce the brands and the leadership, and invite partners, while feeling more like a group than a single product company.
Services
Scope
- Website design
- Homepage composition
- Content and navigation hierarchy
Sources
Live capture
Scroll the live site
Live capture of bettergrowholding.com, captured 6 October 2026. The client site may have changed since.
How to read this deck
The deck pairs the client’s original presentation boards with new application scenes that show the identity in use.
Chapter 01
Digital
Start from the ingredient
The homepage opens on a near-black field of nuts, dates and star anise, then resolves into “Growing excellence from source to shelf.” The raw material links every business in the group before any of them is named.
Explain the group as a system
An ecosystem section steps through manufacturing, trading and distribution, retail and consumer brands, followed by the group’s figures, its brands (Bettergrow, Warmleys, Tajriba and Tayn), its capabilities and its leadership.
About this deck
What we built
A group website with an ingredient-led opening, an ecosystem section, group figures, a brand line-up, capability cards, leadership and certification sections, and a partner call to action.
About the originals
The original website capture is from Abcon’s portfolio. The client site may have changed since this presentation.
