Website / Used machinery
Mikas
A machinery website with equipment imagery, a prominent search area and visual category browsing, brought together in yellow and black.
Project scope
- Website design
- Homepage composition
- Content and navigation hierarchy
From the business to the screen
The design task
A machinery buyer needs to move from a broad inventory into a relevant type of equipment. The design task is to make finding and browsing visible early in the page.
Give finding equipment priority
The captured page places a yellow “Find Your Used Equipment” panel directly under the opening. It makes a practical browsing task part of the first screen.
See the original boardLet categories be seen
Equipment images appear in the opening and the machinery categories below. Yellow and black connect the image treatment, search panel and brand elements.
See the original boardWhat we built
A homepage with a machinery-led opening, an equipment-finding panel and illustrated category browsing.
The image below is the original website capture from Abcon’s portfolio. The client site may have changed since this presentation.
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